Manager Marketing jobs in United States

The Senior Marketing Manager – Beverages owns the growth, profitability, and brand equity of MJM’s beverage portfolio (V-Code Sparkling Coffee, Jasper and future extensions) in Malaysia. The role is accountable for brand P&L delivery, fast in-market execution, and building strong relevance across General Trade, Modern Trade, Convenience, On-Premise, and E-commerce channels.

This is a hands-on leadership role suited for a marketer who understands impulse-driven categories, price sensitivity, and high-frequency promotions.

• Brand & Commercial Ownership
  
  
  
  • Own beverage brand KPIs including sales value, volume, distribution, market share, and gross margin
  
  
  • Lead brand positioning, architecture, and portfolio roles (core SKU, extensions, limited editions)
  
  
  • Drive annual brand plans with clear volume, visibility, and trial objectives
  
  
  
  


• Go-to-Market & Channel Execution
  
  
  
  • Translate brand strategy into channel-specific execution across:
  
  
  • General Trade (impulse, wholesalers)
  
  
  • On-Premise (cafés, gyms, petrol marts where applicable)
  
  
  • E-commerce
  
  
  • Partner closely with Sales & Trade Marketing on:
  
  
  • Price corridors and promo depth
  
  
  • In-store visibility, secondary displays, and sampling
  
  
  • New SKU and pack-type listings
  
  
  
  


• Integrated Marketing & Performance Marketing
  
  
  
  • Lead IMC planning with strong emphasis on:
  
  
  • Digital-first campaigns
  
  
  • KOL/KOC seeding and content performance
  
  
  • Sampling-led trial generation
  
  
  • Ensure campaigns drive awareness → trial → repeat, not just impressions
  
  
  • Track campaign effectiveness and continuously optimize based on results
  
  
  
  


• Consumer Insight & Innovation
  
  
  
  • Own beverage consumer insights (usage occasions, taste preference, energy/coffee mindset)
  
  
  • Lead innovation projects including:
  
  
  • New flavours / functional variants
  
  
  • Pack formats and limited editions
  
  
  • Manage end-to-end innovation execution from concept to post-launch review
  
  
  
  


• Agency & Stakeholder Management
  
  
  
  • Lead and evaluate digital, social, creative, PR, and event agencies
  
  
  • Act as the main brand interface with Sales, Supply Chain, Finance, and external partners
  
  
  
  


• People & Budget Management
  
  
  
  • Coach and develop Brand Manager(s) / Assistant Brand Manager(s)
  
  
  • Own beverage marketing budget planning, control, and ROI optimization
  
  
  
  

• Bachelor’s degree in Marketing, Business, Communications, or equivalent


• 7–10 years FMCG marketing experience, preferably in beverages or impulse-driven categories


• Proven experience owning brand growth with commercial accountability


• Strong understanding of Malaysia GT, MT, convenience, and distributor-led execution


• Hands-on experience in:


• Brand positioning & portfolio management


• Campaign execution & performance marketing


• Sampling, visibility, and trial-driven programs


• Strong analytical skills (Excel, PowerPoint); sales & promo analysis experience preferred


• Comfortable operating in a lean, fast-moving, entrepreneurial environment


• Strong leadership, stakeholder management, and execution mindset

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?


• What’s your expected monthly basic salary?


• Which of the following types of qualifications do you have?


• How many years' experience do you have as a marketing manager?


• Have you worked in a role where you were responsible for budget management & forecasting?


• Have you worked in a role where you were responsible for brand planning?


• Which of the following Microsoft Office products are you experienced with?


• Do you have FMCG marketing experience?

Regional Marketing & Communications (Marcomm) Manager