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A leading marketing firm is seeking a Marketing Manager responsible for executing data-driven strategies to enhance brand visibility and client engagement. The role requires a proactive leader with over 5 years of experience in marketing, ideally within the IP or professional services industry, and proficiency in digital marketing practices. The position involves leading campaigns, overseeing operations, and mentoring the marketing team to achieve organizational objectives.
KASS INTERNATIONAL SDN BHD | Job Description (Employee Name, Designation) Page 1 of 2
Location Kuala Lumpur, Malaysia
Reports To CEO
Department / Division Marketing
Organisation / Company KASS International Sdn Bhd
The Marketing Manager of KASS International is responsible for leading and executing data-driven marketing strategies to strengthen brand visibility, drive lead generation, and enhance client engagement across assigned regions. This role requires a proactive and strategic marketing leader with a strong understanding of market dynamics, digital marketing practices, and the professional services environment, including the IP industry. The Marketing Manager oversees marketing initiatives and operations, collaborates closely with sales and internal stakeholders, manages external vendors, and develops marketing capability within the team to support business growth and organisational objectives.
Manager focus: Owns marketing direction, priorities, and performance outcomes — not just execution.
Manager focus: Ensures reliability, scalability, compliance, and operational discipline across marketing.
Manager focus: Marketing impact on pipeline, growth, and client success — not activity for activity’s sake.
Manager focus: Builds people, capability, and future leaders — not just delivers work personally.
Manager focus: Strengthens alignment, trust, and collective performance across the organisation.
Note: The Management reserves the right to update or enhance the Job Description in accordance with the changing times and economic conditions. This may include, but is not limited to, modifications in responsibilities, requirements, reporting relationships, and performance expectations. Changes will be communicated to the employee in a timely manner, and appropriate support and training will be provided to ensure a smooth transition.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.