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A dynamic property management company seeks a highly skilled Senior Digital Marketing Manager to lead strategic digital marketing efforts. The ideal candidate will develop and execute data-driven strategies to drive brand awareness and lead generation. Responsibilities include overseeing social media management, driving SEO/SEM strategies, and managing the digital marketing budget. A Bachelor's degree in Marketing or Business is required, along with proven experience in successful digital marketing campaigns and strong leadership capabilities.
ibilik Group is a dynamic and forward-thinking property management company, specializing in hotel management and wellness, dedicated to providing exceptional products and services to our clients. We are seeking a highly skilled and experienced Senior Digital Marketing Manager with strong strategic thinking abilities to lead and elevate our digital marketing efforts to new heights.
As the Senior Digital Marketing Manager at ibilik Group, you will take on a leadership role, overseeing and executing comprehensive digital marketing strategies. Your primary objective is to drive brand awareness, website traffic, and lead generation while providing clear strategic direction for the marketing team and the company’s overall growth initiatives.
Develop, lead, and execute data‑driven digital marketing strategies with a strong emphasis on strategic planning, long‑term growth, and competitive positioning.
Identify opportunities, anticipate market trends, and align marketing campaigns with business goals.
Supervise, mentor, and empower a team of digital marketing professionals, fostering a culture of creativity, innovation, and strategic thinking.
Lead and guide content creation and optimization across various platforms, ensuring all communications support the company’s strategic objectives.
Oversee and expand the company’s social media presence across key platforms.
Ensure all social initiatives align with the brand strategy, enhance engagement, and strengthen brand positioning.
Drive SEO and SEM strategies with a forward‑thinking, analytical approach to enhance search visibility, traffic quality, and conversion performance.
Design and implement email marketing strategies that nurture leads, build relationships, and support long‑term business growth.
Leverage analytics tools to evaluate campaign effectiveness.
Use data insights to guide strategic decision‑making and continuous improvement.
Strategically allocate and manage the digital marketing budget to maximize ROI.
Stay informed on industry trends, emerging technologies, and competitor activities.
Recommend and implement innovative marketing strategies aligned with the company’s long‑term vision.
Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
Proven experience in digital marketing with a strong portfolio of successful, strategically led campaigns.
Expertise with digital marketing tools including Google Ads, Google Analytics, social media advertising, email marketing platforms, and SEO tools.
Strong strategic thinking, problem‑solving, and analytical abilities.
Exceptional written and verbal communication skills.
Strong leadership, team management, and project management abilities.
Creativity, innovation, and the ability to think critically and strategically.
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.