Position: Assistant Marketing Manager (Retail Focus – Pet Industry)
Location: Balakong, “Multiple Store Locations” around Klang Valley
About Us:
We are a growing pet supplies retail chain dedicated to providing the best care, products, and experience for pets and pet lovers alike. We’re looking for a passionate and driven Assistant Marketing Manager to lead our retail marketing initiatives, work closely with principals and suppliers, and drive brand success across all channels.
Key Responsibilities:
Retail Marketing & Campaigns
- Oversee all in-store displays and ensure marketing materials and promotions are properly executed and visually appealing.
- Develop and manage the retail marketing team to support the marketing plan and achieve business objectives.
- Develop and implement integrated marketing plans to increase brand visibility and drive sales across both online and offline channels.
- Collaborate with sales and operations to create and execute promotional campaigns, including in-store displays, training, product demos, advertising (digital & traditional), and other marketing initiatives.
- Create and manage budgets for all marketing activities, ensuring spending aligns with business goals.
Brand & Business Management
- Conduct market research to understand customer needs, preferences, industry trends, and monitor competitor activity.
- Develop and implement brand strategies to grow sales and increase market share of assigned brands.
- Responsible for overall brand inventory management, including demand planning and product availability.
- Manage brand budgets, costing, and full P&L responsibility for assigned brands.
- Work closely with principals and suppliers to co-develop and execute strategic plans across purchasing, marketing, and sales.
- Present regular updates to principals on brand performance, including sales, customer feedback, and market insights.
Team Development & Communication
- Provide training, guidance, and support to the retail marketing team on how to effectively communicate with brand principals and work within the company’s structure.
Requirements:
- Minimum 2–3 years of marketing, merchandising, or brand management experience, preferably in retail, FMCG, or the pet industry.
- Proven experience in campaign planning, supplier collaboration, and brand growth.
- Strong analytical skills and understanding of marketing performance metrics.
- Skilled in budgeting, brand P&L management, and cross-functional collaboration.
- Good communication and negotiation skills with a creative, problem-solving mindset.
- Leadership ability with experience managing a small team.
- Passion for pets and pet products is a big plus!
Why Join Us?
- Be part of a growing pet retail brand with exciting career growth opportunities.
- Fun, pet-loving team environment.
- Travel allowance provided for store visits.
- Staff discounts on all products.
- Performance-based bonuses and incentives.
- Career development and training support.
- Pet-friendly workplace (where applicable).
If you are excited about the prospect of joining our dynamic team and contributing to our continued success, we encourage you to apply now.