EN
572
Manager Marketing jobs in Malaysia
Marketing Manager- FMCG
EPS Consultants Pte Ltd
Shah Alam
On-site
MYR 100,000 - 150,000
Today
Be an early applicant
I want to receive the latest job alerts for “Manager Marketing” jobs
蚂蚁国际-万里汇WorldFirst Marketing Manager (Emerging Markets Region)-Malaysia
Ant Group
Kuala Lumpur
On-site
MYR 80,000 - 100,000
2 days ago
Be an early applicant
Digital Marketing Manager
HR Pro Sdn Bhd
Puchong
On-site
MYR 80,000 - 100,000
2 days ago
Be an early applicant
Marketing Manager
J RECRUIT FIRM
Petaling Jaya
On-site
MYR 100,000 - 150,000
2 days ago
Be an early applicant
Discover more opportunities than anywhere else. Find more jobs nowMARKETING MANAGER
OSC Orthopaedic Specialist Center
Subang Jaya
On-site
MYR 100,000 - 150,000
Today
Be an early applicant
Marketing Manager
Manjoy Gadget Malaysia
Ipoh
On-site
MYR 60,000 - 80,000
2 days ago
Be an early applicant
Connect with headhunters to apply for similar jobsBrand & Marketing Manager
Universal Traveller Shop Sdn Bhd
Kuala Lumpur
On-site
MYR 150,000 - 200,000
2 days ago
Be an early applicant
Project Marketing Manager
2Stallions
Kuala Lumpur
On-site
MYR 120,000 - 160,000
2 days ago
Be an early applicant
Marketing Manager - FMCG F&B
Randstad
Selangor
On-site
MYR 100,000 - 150,000
2 days ago
Be an early applicant
Assistant Marketing Manager
KHK Group
Kuala Lumpur
On-site
MYR 100,000 - 150,000
2 days ago
Be an early applicant
Digital Marketing Manager (B2B)
Jobstreet Malaysia
Kuala Lumpur
On-site
MYR 60,000 - 80,000
2 days ago
Be an early applicant
Assistant Marketing Manager
Sunsuria
Selangor
On-site
MYR 40,000 - 60,000
Yesterday
Be an early applicant
Junior Marketing Manager
Tenda Malaysia
Selangor
On-site
MYR 100,000 - 150,000
2 days ago
Be an early applicant
Sales & Marketing Manager
Sin Line Tek Electronic Co.
Selangor
On-site
MYR 70,000 - 100,000
2 days ago
Be an early applicant
Strategic FMCG Brand Marketing Manager
Randstad
Selangor
On-site
MYR 100,000 - 150,000
2 days ago
Be an early applicant
Digital & Social Marketing Manager / Assistant Manager (China Market)
Clarks
Kuala Lumpur
On-site
MYR 40,000 - 60,000
2 days ago
Be an early applicant
Assistant Marketing Manager
People Systems Consultancy
Selangor
On-site
MYR 60,000 - 80,000
Today
Be an early applicant
Base Marketing Manager - FWBB
Maxis
Kuala Lumpur
On-site
MYR 100,000 - 150,000
2 days ago
Be an early applicant
Healthcare Product Marketing Manager
HoePharma Holdings Sdn. Bhd.
Selangor
On-site
MYR 100,000 - 150,000
2 days ago
Be an early applicant
Regional Marketing Manager
Ambition Group Malaysia
Selangor
On-site
MYR 150,000 - 200,000
2 days ago
Be an early applicant
B2C Marketing Manager: In-Store & Digital Growth
PERSOL
Puchong
On-site
MYR 90,000 - 120,000
2 days ago
Be an early applicant
Marketing Manager- FMCG
EPS Consultants Pte Ltd
Shah Alam
On-site
MYR 100,000 - 150,000
Full time
Yesterday
Be an early applicant
Job summary
A marketing consultancy firm in Malaysia is seeking a Marketing Manager responsible for planning and executing Above-the-Line (ATL) marketing strategies. The ideal candidate will have 5-7 years of experience in brand marketing, with a strong focus on digital channels. This position involves designing campaigns, managing budgets, and ensuring brand compliance. The role offers medical insurance, annual leave, and a performance bonus. This is a full-time position with working hours from Monday to Friday (8am-5pm).
Benefits
Medical insurance coverage for family
28 days of Sick Leave
17 days of Annual Leave
Performance bonus
Follows Malaysian Public Holidays
Qualifications
- 5-7 years of experience in ATL and brand marketing.
- Proven track record of managing multi-channel digital campaigns.
- Experience in the personal care or ethical marketing space is a plus.
Responsibilities
- Develop and implement ATL marketing strategies including digital and media campaigns.
- Manage digital marketing campaigns across multiple platforms.
- Collaborate with internal and external stakeholders to drive successful campaign execution.
- Develop and manage the ATL marketing budget.
Skills
Digital marketing
Brand building
Collaboration skills
Strategic thinking
Market research
Education
Bachelor’s Degree in Marketing, Digital Media, or a related field
MBA or specialized training in digital marketing
Job description
- The Marketing Manager (ATL & Brand Building) will be responsible for planning, executing, and optimizing Above-the-Line (ATL) marketing strategies, including digital marketing, brand building, and consumer & ethical channel campaigns.
- This role is critical in driving brand awareness and creating a positive brand image that supports overall business growth. The incumbent will focus on building brand equity through digital platforms and traditional media while working closely with the trade marketing manager (BTL) to ensure synergy between ATL and BTL activities.
- This position requires strong collaboration skills and strategic thinking to ensure consistent brand messaging and effective market impact.
Key Responsibilities
- Develop and implement ATL marketing strategies, including digital marketing, TV, radio, print, and outdoor advertising to enhance brand visibility and engagement.
- Manage digital marketing campaigns across multiple platforms (social media, websites, and SEO/SEM) to drive brand presence and consumer interaction.
Brand Building and Trade & Ethical Channel Management
- Design and execute brand-building activities within ethical channels (e.g., healthcare professionals, hospitals, and industry associations) to establish a credible brand image.
- Leverage ethical marketing initiatives to create a spillover effect, positively influencing trade and consumer perception.
- Develop a robust digital marketing strategy encompassing content creation, social media management, and online advertising.
- Monitor digital campaign performance and adjust tactics to optimize reach and engagement.
Collaboration & Alignment with BTL
- Work closely with the local marketing manager (BTL) to ensure alignment of ATL and BTL activities, maximizing overall campaign impact and synergy.
- Coordinate on joint initiatives to create a cohesive marketing strategy that covers both consumer-facing and trade-facing activities.
- Conduct market research and analyze consumer insights to identify brand-building opportunities and gaps in current strategies.
- Use data-driven insights to guide strategic decisions and refine marketing activities.
Stakeholder Management
- Collaborate with internal stakeholders (sales, operations) and external partners (agencies, media partners, and digital vendors) to drive successful campaign execution.
- Present marketing plans and results to the regional business manager and senior management.
Budget Planning & Management
- Develop and manage the ATL marketing budget, ensuring efficient allocation of resources across various channels.
- Track spending and campaign ROI, providing regular reports to the regional business manager.
Brand Compliance & Governance
- Ensure all ATL campaigns adhere to brand guidelines and regulatory standards.
- Maintain a consistent and compelling brand message across all ATL channels.
Performance Analysis & Reporting
- Measure and evaluate the effectiveness of ATL campaigns using KPIs such as reach, engagement, and brand equity scores.
- Generate performance reports and actionable insights to inform future strategies.
Requirements
- Bachelor’s Degree in Marketing, Digital Media, or a related field. An MBA or specialized training in digital marketing would be advantageous.
- Minimum of 5-7 years of experience in ATL and brand marketing, with a strong focus on digital marketing.
- Proven track record of managing multi-channel digital campaigns and brand-building activities.
- Experience in the personal care or ethical marketing space is a plus
- Monday- Friday (8am-5pm)
- Medical insurance coverage for inpatient, outpatient, and specialists extended to family members
- 28 days of Sick Leave
- 17 days of Annual Leave
- Performance bonus based on individual and company performance
- Follows Malaysian Public Holidays & more
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.