Manager Marketing jobs in Malaysia

• Proficiency in Mandarin or Cantonese is an added advantage, in addition to strong English communication skills.

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field.

• Minimum 5–8 years of hands‑on experience in digital marketing, with at least 3 years in a managerial or leadership role.

• Proven experience in developing and executing multi‑channel digital marketing campaigns, including paid media, email marketing, social media, content marketing, SEO/SEM, and marketing automation.

• Strong experience in event or exhibition marketing, B2B marketing, or trade show promotion is highly preferred.

• Demonstrated ability to analyze campaign performance, translate data into actionable insights, and optimize campaigns based on KPIs such as acquisition, engagement, retention, and ROI.

• Proficient in digital marketing tools and platforms such as Google Analytics (GA4), Google Ads, Meta Ads, LinkedIn Campaign Manager, CRM systems, and marketing automation platforms.

• Solid understanding of conversion tracking, attribution models, and performance measurement frameworks across multiple channels.

• Experience managing marketing budgets, forecasting spend, and optimizing performance to achieve business objectives.

• Strong knowledge of audience segmentation, personalization strategies, and customer journey mapping.

• Develop and lead digital marketing strategies to promote on relevant platforms, driving campaign execution and performance.

• Collaborate with sales, project, and marketing teams to create and execute effective multi‑channel campaigns aimed at engaging target audiences, ensuring campaign success through comprehensive planning and implementation.

• Conduct market research to identify key trends and insights, regularly monitor and optimize campaign performance, and implement best practices for continuous improvement.

• Translate marketing strategies into actionable metrics, including acquisition, customer engagement, retention, brand awareness, and the development of new propositions and innovation goals.

• Initiate new tactics to engage both existing and new audience segments, contributing to the growth of established and emerging brands in the event portfolio.

• Oversee processes and platforms to ensure proper tracking and visibility of multichannel conversions and channel attribution.

• Ensure that all marketing campaigns align with the company's overarching marketing strategy and objectives.

• Leverage deep audience insights to personalize and target marketing content, delivering it at the most effective times.

• Manage campaign budgets, optimizing spend based on performance metrics.

• Continuously focus on data‑driven decision‑making to maximize time efficiency and marketing spend, enhancing results, experiences, and performance.

• Annual Leave
• Medical and Hospitalisation Leave
• EPF
• SOCSO
• Allowance Provided