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This role will be responsible for managing, overseeing, and supervising the marketing teams to develop strategic marketing plans to achieve business objectives.
Tasks & Responsibilities
- Develop strategic marketing plans to achieve business objectives, identify business opportunities, and enhance the Company’s branding and market positioning.
- Develop new marketing initiatives to support and drive the Company’s sales budget and business growth while improving project profitability.
- Manage and lead sales & marketing teams to achieve the Company’s or departmental quantitative and qualitative objectives.
- Ensure the advertising & promotional budget is utilized effectively and achieves high efficiency in generating sales performance and reaching target segments.
- Execute marketing campaigns in accordance with the approved creative concept and comply with corporate identity guidelines.
- Consistently obtain updates and understand market dynamics and preferences of purchasers to formulate marketing strategies that boost project registration and take-up rates.
- Provide product development briefs/directives to the project department and develop unique product propositions/differentiation whenever possible.
- Conduct market feasibility studies relating to business development and growth opportunities for the Company.
- Liaise with customers, solicitors, bankers, authorities, consultants, creative agencies, and real estate agencies to produce the desired results in achieving sales budgets and branding strategies.
- Undertake effective project registration campaigns and execute project launches within scheduled timeframes.
- Develop and review pricing strategies and sales package propositions to maximize sales opportunities and profitability.
- Analyze post-mortem reports for marketing activities carried out and recommend action plans if required.
- Provide product briefings to internal sales teams, appointed real estate agencies, and panel solicitors.
- Exercise and maintain high standards of integrity and professionalism in dealing with clients and strive to preserve and enhance the department's and company's reputation and goodwill, as well as build better relationships with clients.
- Develop, revise, and ensure all sales packages/promotional schemes are competitive and presented according to approved guidelines.
- Carry out any other duties as instructed by management from time to time.
Requirements
- Minimum Diploma in Business Management or equivalent.
- Minimum 6-8 years of experience in sales managing residential development projects.
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Your application will include the following questions:
- What’s your expected monthly basic salary?
- How many years' experience do you have in the real estate industry?
- How many years' experience do you have as a marketing manager?
- How many years' experience do you have as a Sales and Marketing Manager?
- How would you rate your Mandarin language skills?
Established in 1997, OSK Property (OSKP) develops residential, township, and commercial projects located in strategic growth areas across the country. In 2015, a strategic decision was made to merge OSK Property Holdings (OSKP) and the property arm of PJ Development Holdings (PJD) under one business pillar, adopting one identity and coming under one brand – OSK Property. The consolidation of these two entities marks the coming together of complementary strengths, expertise, and talents.