Assistant Marketing Manager

Eden At Botanica CT; George Town; On-site; MYR 100,000 - 150,000; Full time

Job summary

A property development company in George Town, Malaysia is seeking an Assistant Marketing Manager to support marketing and sales initiatives. The ideal candidate will have a Bachelor's Degree and 3–5 years of experience in property development or hospitality. Responsibilities include developing marketing strategies, coordinating with agencies, and ensuring a premium customer experience at events. This role demands strong communication, presentation, and negotiation skills, as well as proficiency in Microsoft Office and CRM systems. The candidate should be willing to work on weekends and public holidays during events.

Qualifications

• Minimum 3–5 years of relevant experience in property development, real estate, or hospitality.
• Strong understanding of customer journey, service excellence, and brand experience.
• Able to work independently, under pressure, and meet tight deadlines.

Responsibilities

• Assist in developing and implementing marketing plans online and offline.
• Monitor digital marketing activities including social media and online listings.
• Conduct market research and prepare sales and marketing reports.

Skills

Communication skills

Presentation skills

Negotiation skills

Event management

CRM systems knowledge

Education

Bachelor’s Degree in Marketing, Business Administration, Hospitality Management, or related fields

Tools

Microsoft Office

Job description

Assistant Marketing Manager (Property Developer)

The Assistant Marketing Manager supports the planning and execution of marketing and sales initiatives for Eden at Botanica, with a strong emphasis on customer experience and hospitality standards at the sales gallery, show units, and events. This role ensures that prospective buyers and visitors receive a professional, warm, and premium service experience, aligned with the brand positioning of the development.

Responsibilities

• Assist in developing and implementing marketing plans online and offline and promotional strategies for the project.
• Assist in coordinating with advertising agencies, designers, printers, media partners, and event vendors.
• Monitor campaign performance and prepare post-campaign reports with recommendations.
• Deliver personal sales results while guiding the team toward monthly targets through active support and performance tracking.
• Prepare/update and check sales related collaterals, such as presentation decks, show unit materials, and price lists.
• Plan and execute sales launches, property exhibitions, roadshows, and sales gallery activities.

Sales Support and Achievement

• Deliver personal sales results while guiding the team toward monthly targets through active support and performance tracking.
• Prepare/update and check sales related collaterals, such as presentation decks, show unit materials, and price lists.
• Plan and execute sales launches, property exhibitions, roadshows, and sales gallery activities.

Digital & Branding

• Monitor digital marketing activities including social media content, online listings, website updates, and paid advertisements.
• Ensure brand consistency across all marketing materials and communication.
• Assist in managing customer databases, CRM systems, and digital leads.

Market Research & Reporting

• Conduct market research, competitor analysis, and pricing comparisons.
• Prepare weekly and monthly sales and marketing reports for management review.
• Track marketing budgets and ensure cost-effective use of resources.

Stakeholder & Internal Coordination

• Liaise with internal departments such as finance, legal, construction, and customer service.
• Coordinate with real estate agencies and external sales partners to ensure alignment with marketing strategies.
• Handle ad-hoc assignments and support senior management as required.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Hospitality Management, Mass Communication, or related fields.
• Minimum 3–5 years of relevant experience in property development, real estate or hospitality.
• Strong understanding of customer journey, service excellence, and brand experience.
• Experience in event management, sales gallery operations, or hospitality services is an added advantage.
• Excellent communication, presentation, and negotiation skills.
• Proficient in Microsoft Office; knowledge of CRM systems is preferred.
• Able to work independently, under pressure, and meet tight deadlines.
• Willing to work on weekends and public holidays during launches or events.