Manager Marketing jobs in Canada

Job description:

Job Summary

Responsible for content development and devising outbound marketing plan to drive visibility and stimulate demand for products, that include crafting of core messaging pillar and product positioning.

Key Responsibilities

• Manage and oversee the implementation of strategic marketing plan that differentiates the products in the market. The marketing activities may include content development, distribution of content, integrated customer marketing program and new leads generation campaigns.
• Oversee the development of promotions, and all marketing communications to meet the objectives.
• Develop marketing plan and customer engagement strategy to build product visibility and seek opportunity to generate new leads.
• Work with Project Management and Sales Management function to gather relevant data and feedback, and conduct periodic product analysis and optimize as needed.
• Evaluate market conditions, key trends, consumer behavior, and competitor data, and provide recommendation for effective product marketing plans.
• Build and lead, supervise, and develop a team.
• Manage meeting content and presentations, including discussion with business partners and other internal stakeholders to drive appropriate product marketing activities for impactful results.
• To comply and adhere to all matters pertaining to Quality, Safety & Health and Environment related to the job scope and work place as required by the Company.
• Any other duties that will be assigned from time to time by the Management.

Qualifications

Degree in Marketing / Business / Commerce or equivalent.

Skills & Abilities

• Ability to effectively manage relationship and influence stakeholders and decision making.
• Demonstrate experience as a strong strategic thinker who possesses the confidence and composure in communication.
• Attention to detail and an eye for quality, along with the ability to grasp and translate product features into consumer benefits.
• Proficient in communication and listening.
• Proficient in financial management.
• Good leadership, negotiation and analytical skills.

Expected Minimum Years of Experience

7 years