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Marketing Manager, Brand Partnership & Campaigns
Descripción de la vacante
A leading Southeast Asia superapp is seeking a Marketing Manager for Brand Partnerships and Campaigns. This role focuses on driving brand growth through strategic partnerships and innovative marketing campaigns. Candidates should have over 5 years of experience in brand marketing and partnerships, showcasing adaptability in a fast-paced environment. Join the team to contribute towards impactful marketing initiatives in Petaling Jaya, Malaysia.
Servicios
Formación
- 5+ years of experience in brand marketing, partnerships, or media innovation.
- Proven portfolio in brand repositioning and product launches.
- Experience in Brand and Communications Planning across various platforms.
- Strong analytical skills to leverage data into innovative campaigns.
- Ability to work with cross-functional stakeholders for seamless execution.
Responsabilidades
- Lead partnerships and marketing strategies to enhance brand reach.
- Design and execute end-to-end marketing campaigns.
- Curate insights from marketing analytics and consumer research.
Conocimientos
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Get to Know the Team
Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people. We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.
The team is responsible for the consumer-focused marketing efforts of all Grab services in Malaysia, including existing services like GrabCar, GrabFood, GrabMart, and newer additions like GrabPay and GrabFin. If you share our vision of driving Southeast Asia forward, apply to join our team today.
Get to Know the Role
As the Marketing Manager for Brand Partnerships and Campaigns you will help improve brand and business growth through strategic partnerships and campaigns.
You will lead partnerships and marketing campaigns that exponentially grow our brand's reach, proactively pitch new collaborations, and support revenue growth through innovative campaigns This role requires a balance of creativity, strategic thinking, and analytical skills to execute impactful campaigns and partnerships.
To succeed, you'll need to be adaptable, proactive, and thrive in a fast-paced, ever-changing environment. You'll work closely with internal teams and external partners to ensure seamless execution of initiatives that inspire consumer confidence and deliver shared value.
You will report to Marketing Head - Brand & Fintech, MY and be based onsite at Petaling Jaya office.
The Critical Tasks You Will Perform
50% Lead Brand Partnerships and Marketing Strategy
- Improve brand growth through strategic partnerships and marketing campaigns that multiply brand reach, create mutual growth opportunities, and enhance Grab's market presence. Align partnership strategies with goals to bring measurable impact and build brand loyalty.
30% Marketing Communications and Go-to-Market Campaign Lead
- Responsible for the end-to-end design and execution of campaigns, including concept ideation, media and demand planning, go-to-market strategy, and budget allocation. React quickly to mid-campaign performance insights and improve in between campaign activities.
- Manage reporting and analysis across campaigns, using data-driven insights to improve performance through a test-and-learn approach.
- Collaborate with key stakeholders across Marketing (ie: PR, Digital Performance, Market Research, Agencies) and Business and Operations teams (ie: GrabAds, Partnership, Product, Legal, and Finance) to ensure seamless execution and the best consumer experiences.
20% Curate Marketing Insights
- Work with marketing analytics and consumer research teams to analyze platform usage insights and translate them into innovative campaigns.
- Lead brainstorming sessions and discussions with creative, media, and social media agencies to develop impactful outputs that inspire and action among consumers and partners.
What Essential Skills You Will Need
- 5 or more years of experience in brand marketing, partnerships, or media innovation
- You have a good portfolio in brand repositioning, product launches, partnership pitching, business development and sales promotions.
- Experienced in Brand and Communications Planning: You would already have a great portfolio of work across the spectrum of communications: new product launches, interesting twists on sales promotions, turning insights into ideas.
- Curious about latest trends and disruptions across a wide spectrum of marketing thinking and technologies and being able to give an informed point of view on how they could affect Grab as a brand.
- Familiar with the entire marketing mix – you have a knowledge of how and when to use different marketing channels from above-the-line and below-the-line communications for brand activation. You must also have a clear understanding of how to plan an end-to-end marketing roll out for new campaigns (e.g. product launches, consumer campaigns, merchant campaigns etc.)
- Experience utilizing data to form innovative and interesting ideas that are successfully operationalized into impactful marketing campaigns.
- Chaos herder and Silo crosser: A track record of successfully collaborating with cross-functional stakeholders to develop and enforce friction-reducing processes and cadences. Strong desire to drive continuous improvement, there\'s always a smarter, faster, better way things could work.
- Familiarity with AI-powered tools and technologies is good to have
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
* El índice de referencia salarialse calcula en base a los salarios que ofrecen los líderes de mercado en los correspondientes sectores. Su función es guiar a los miembros Prémium a la hora de evaluar las distintas ofertas disponibles y de negociar el sueldo. El índice de referencia no es el salario indicado directamente por la empresa en particular, que podría ser muy superior o inferior.