Marketing Manager

Aurora Talent; Selangor; On-site; MYR 50,000 - 80,000; Full time

Job summary

A leading recruitment agency is seeking a Marketing & Communication Manager to drive strategic marketing initiatives and communication plans across various segments. The successful candidate will lead market analysis and branding efforts while managing pricing strategies and budgeting. Key responsibilities include collaborating with teams and stakeholders, strengthening brand communication on multiple platforms, and supporting quality management initiatives. A Bachelor's degree in a related field and experience in campaign and digital marketing are essential.

Qualifications

• Proven experience in marketing and communications.
• Campaign management and digital marketing experience.
• Strong analytical and strategic thinking skills.
• Ability to manage or lead a team is an advantage.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead development and execution of marketing and communication plans.
• Conduct market analysis and branding strategies.
• Manage pricing strategies and budget planning.
• Collaborate with internal and external stakeholders.
• Strengthen brand communication across various platforms.
• Support quality and safety management initiatives.

Skills

Campaign management

Digital marketing

Social media

Analytical skills

Strategic thinking

Team leadership

Communication skills

Stakeholder management

Education

Bachelor’s degree in Marketing, Communications, or Journalism

Job description

Reporting To: Country Manager
Department: Marketing

Role Overview

We are looking for a Marketing & Communication Manager to lead the development and execution of strategic marketing and communication plans across multiple business segments. This role will play a key part in market analysis, branding, digital communication, pricing strategy, and stakeholder engagement to drive business growth.

Key Responsibilities

Market & Industry Analysis

• Analyze macro-economic conditions and provide relevant market insights and reports

• Identify megatrends and industry trends by business segment

• Conduct competitive and industry landscape analysis (competitors, trends, market evolution)

Strategic Marketing Planning

• Develop and execute annual marketing plans for each business segment, including:

  • Internal and external communication tools

  • Product launch and product roadmap planning

  • Event planning and integrated marketing actions

  • Pricing strategy support and market positioning

Pricing & Budget Management

• Analyze industry pricing and provide recommendations for price adaptation

• Lead annual marketing budget planning and conduct monthly performance reviews

Stakeholder Management

• Collaborate closely with internal stakeholders:

  • Sales teams and sales managers

  • Technical support

  • Finance and Operations

• Engage external stakeholders:

  • Customers

  • Event organizers

  • Industry associations and relevant bodies

Communication & Digital Marketing

• Strengthen brand communication capabilities across:

  • External communications

  • Social media platforms

  • Website content and management

  • Customer experience initiatives

Governance, Quality & Safety

• Support company initiatives related to Quality, Environmental, and Occupational Health & Safety management systems

• Participate in audits, training, and continuous improvement activities

• Promote compliance with regulatory requirements and internal standards

Ad-hoc Responsibilities

• Undertake additional duties as assigned by management

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field

• Proven experience in marketing and communications, including:

  • Campaign management

  • Digital marketing and social media

• Strong analytical and strategic thinking skills

• Experience managing or leading a team is an advantage

• Excellent communication and stakeholder management skills