Marketing Manager

MaiStorage; Puchong; On-site; MYR 60,000 - 80,000; Full time

Job summary

A growing tech startup in Malaysia is seeking a Marketing Manager to develop and execute integrated marketing strategies. This role requires building marketing foundations and managing budgets, aligning with regional teams for localized execution. The ideal candidate has over 5 years of experience in B2B marketing, strong digital marketing knowledge, and the ability to work independently in a fast-paced environment. This position offers a dynamic growth opportunity in a high-energy setting.

Qualifications

• 5+ years of marketing experience, preferably in B2B, technology, or enterprise environments.
• Proven experience in building or scaling marketing initiatives.
• Strong understanding of digital marketing channels and tools.

Responsibilities

• Develop and execute integrated marketing strategies.
• Build marketing foundations including processes, tools, and playbooks.
• Plan and manage marketing budgets, timelines, and KPIs.
• Oversee the development of marketing materials including website and social media.
• Monitor marketing performance using KPIs such as leads and conversion rates.

Skills

Building marketing foundations

Digital marketing channels

Collaboration across regions

Analyzing campaign performance

Education

Bachelor’s degree in Marketing, Business, or Communications

Job description

We are seeking a strategic, hands-on Marketing Manager to help build and scale our company from a startup stage. This role will lead local marketing execution while working closely with regional marketing teams to leverage shared resources, campaigns, and best practices.

The ideal candidate thrives in a high-growth, fast-moving environment, is comfortable building marketing foundations from scratch, and can balance independent execution with cross-regional collaboration.

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with business objectives
• Build marketing foundations from the ground up, including processes, tools, and playbooks
• Define target segments, positioning, and go-to-market strategy for early-stage growth
• Plan and manage marketing budgets, timelines, and KPIs
• Work closely with regional marketing teams to align on brand, messaging, and campaigns
• Localize and execute regional marketing initiatives for the local market
• Leverage regional resources such as content, campaigns, and tools to accelerate execution
• Act as the local marketing lead, ensuring consistency while enabling market agility
• Build and maintain a strong, consistent brand presence across all channels
• Oversee development of marketing materials including website, decks, brochures, social media, and PR content
• Ensure all communications align with regional and corporate brand guidelines
• Plan and execute digital and offline marketing campaigns to generate leads and pipeline
• Manage performance marketing activities including SEO/SEM, email, social, and content marketing
• Track campaign performance, analyze results, and optimize continuously
• Support product launches, messaging, and sales enablement materials
• Work closely with sales, product, and business development teams to support revenue growth
• Translate complex or technical offerings into clear customer value propositions
• Plan and execute events such as forums, exhibitions, roadshows, webinars, and conferences
• Coordinate partner marketing initiatives and joint campaigns
• Support market entry, ecosystem development, and early customer acquisition
• Monitor marketing performance using KPIs such as leads, conversion rates, ROI, and engagement
• Prepare regular reports and insights for management and regional stakeholders
• Use data to improve marketing effectiveness and decision-making

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of marketing experience, preferably in B2B, technology, or enterprise environments
• Proven experience building or scaling marketing initiatives in a startup or high-growth company
• Strong understanding of digital marketing channels and tools
• Ability to work independently while collaborating across regions and time zones