Regional Marketing Manager

TMF Group; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

A leading global provider of administrative services is seeking a Regional Marketing Manager for the APAC region. This role involves leading marketing planning and execution to drive brand awareness and generate leads through integrated B2B campaigns. The ideal candidate will have over 6 years of B2B marketing experience, exceptional stakeholder management, and communication skills. Working at the company promises excellent working conditions, learning opportunities, and a team-oriented environment.

Benefits

Good work-life balance

Competitive salary

Learning opportunities

Value-driven environment

Teamwork culture

Opportunities for training

Qualifications

• 6+ years of relevant marketing experience in a B2B services industry.
• Proven experience in campaign execution across the full marketing spectrum.
• Excellent stakeholder management skills and ability to influence senior leadership.
• Strong ability to prioritize and communicate plans, progress, and results effectively.
• Comprehensive understanding of APAC markets with the ability to identify, segment, and engage key business audiences effectively.
• Excellent English communication skills, both written and verbal.
• Willingness to be flexible to developing business priorities.

Responsibilities

• Build strong relationships with regional business stakeholders and sales team members.
• Lead the development of marketing plans for the APAC region.
• Create and execute integrated multi-channel B2B campaigns.
• Utilize thought leadership, events, webinars, email, and social media marketing.
• Measure, analyze, and report campaign performance.
• Manage and develop two direct reports in APAC.
• Develop a deep understanding of TMF Group's services and client needs.

Skills

Stakeholder management

Campaign execution

Marketing strategy

CRM familiarity

Communication skills

Education

University degree

Tools

Microsoft Dynamics 365

MS Word

MS Excel

MS PowerPoint

MS Outlook

MS Teams

Job description

Overview

TMF Group, a leading global provider of critical administrative services, helping corporates, financial institutions, and family offices invest and operate safely around the world, is looking for a Regional Marketing Manager, APAC.

As the Regional Marketing Manager for APAC, you will lead marketing planning and execution for the region, ensuring alignment with business priorities, growth opportunities, and sales targets. Your focus will be on driving brand awareness and generating leads through integrated, multi-channel B2B campaigns.

You will work closely with key stakeholders, including regional, market, and Client team leaders, and share results and insights to demonstrate impact. As part of the Group Marketing function, you will collaborate with a global team of experienced marketers, regional sales colleagues, and subject matter experts to develop well-structured campaigns that deliver key messages and value propositions to the right audience at the right time. This is an excellent opportunity for an experienced marketing manager ready to take on a strategic role in a dynamic organization, working with colleagues from around the world.

About TMF Group

TMF Group is a leading provider of critical administrative services, helping clients invest and operate safely around the world.

We provide legal, financial and employee administration through TMF Group’s teams in 125+ offices, in jurisdictions covering more than 92% of world GDP and 95% of FDI inflow. We bring common culture and ways of working, investing heavily in our people and platform to provide a high level of quality and security to our clients. Our client base includes the majority of the Fortune Global 500, FTSE 100 and top 300 private equity firms.

Key responsibilities

• Build strong relationships with regional business stakeholders and sales team members, ensuring alignment on priorities and objectives.
• Lead the development of marketing plans for the APAC region, leveraging the global marketing team framework, assets, and resources.
• Create and execute integrated multi-channel B2B campaigns.
• Utilize thought leadership, events, webinars, email, and social media marketing to deliver impactful campaigns tailored to goals and target audiences.
• Measure, analyze, and report campaign performance, providing actionable insights to colleagues and senior stakeholders.
• Manage and develop two direct reports in APAC, guiding them in planning and executing regional marketing campaigns and events.
• Develop a deep understanding of TMF Group’s services and client needs to ensure relevance and effectiveness in all marketing initiatives.

Key requirements

• 6+ years of relevant marketing experience in a B2B services industry.
• Proven experience in campaign execution across the full marketing spectrum.
• Excellent stakeholder management skills and ability to influence senior leadership.
• Strong ability to prioritize and communicate plans, progress, and results effectively.
• Comprehensive understanding of APAC markets with the ability to identify, segment, and engage key business audiences effectively.
• Excellent English communication skills, both written and verbal.
• Willingness to be flexible to developing business priorities.
• Familiarity with CRM and marketing automation systems (Microsoft Dynamics 365 is a plus).
• Proficiency in MS Word, Excel, PowerPoint, Outlook and Teams.
• University degree required.

Working at TMF Group offers

• Excellent working conditions: good work-life balance and competitive salary.
• Learning opportunities: you will work with highly experienced colleagues who are ready to share their knowledge and will receive the opportunity to work on diverse and complex client requests. You will also be able to apply for and be supported for training.
• Value-driven environment: integrity and respect from all your colleagues and your leadership team.
• Teamwork culture: an environment where we learn from our mistakes and work together to improve our processes continuously. A no-blame culture where teamwork is important, valued and lived daily.
• Ambition: a growing company in which we constantly look for the next opportunity and where all ideas are welcome.

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