Marketing Manager

Smart Paint Manufacturing; Kampung Baru Ulu Tiram; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading Malaysian paint manufacturer is seeking a Marketing Manager to drive brand growth and develop marketing strategies. This role combines strategic leadership with hands-on execution in building market presence. Candidates should have a Bachelor’s degree and at least 5 years of marketing experience, preferably in the FMCG or coatings sector. Proficiency in Adobe software and digital marketing platforms is required, alongside strong leadership and communication skills. Knowledge of Mandarin is an advantage.

Qualifications

• 5+ years of experience in marketing or brand management.
• Proven success in marketing strategy and campaign execution.
• Strong creative eye for effective marketing materials.
• Familiar with digital marketing platforms and analytics.

Responsibilities

• Develop and refine brand identity and positioning.
• Execute marketing strategies and campaigns.
• Oversee creation of content for various platforms.
• Monitor and measure impact of marketing activities.

Skills

Marketing strategy

Campaign execution

Stakeholder engagement

Creative design

Leadership

Communication

Analytical skills

Digital marketing

Proficiency in Mandarin

Adobe software

Education

Bachelor’s Degree in Marketing, Business Administration, or related field

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Job description

Overview

Smart Paints is a leading Malaysian paint manufacturer and part of Smart Asia Chemical Bhd, a public-listed company specializing in architectural coatings, protective coatings, and construction chemicals. With our Industry 4.0 automated factory and growing regional footprint, we are committed to delivering high-quality, innovative solutions to the market.

We are seeking a Marketing Manager to spearhead brand growth, marketing strategies, and creative campaigns. This role combines strategic leadership and hands-on execution in building Smart Paints’ market presence.

Key Responsibilities

• 1. Brand Strategy & Positioning
  • Develop and refine the overall brand identity, narrative, and positioning in line with Smart Paints’ vision and values.
  • Ensure brand consistency across all communication channels and platforms.
  • Monitor market trends, competitor strategies, and consumer insights to strengthen brand relevance.
• 2. Marketing Planning & Execution
  • Execute marketing strategies and campaigns as directed by the Directors, ensuring alignment with corporate objectives.
  • Manage end-to-end execution of marketing plans across both online and offline channels.
  • Track and report on campaign performance, optimizing initiatives for effectiveness and ROI.
  • Work closely with joint venture partners to plan, coordinate, and execute joint marketing initiatives.
  • Align joint campaigns with Smart Paints’ brand standards and objectives.
  • Build and maintain strong relationships with external partners, agencies, and stakeholders.
• 3. Collaboration & Partnership Management
  • Work closely with joint venture partners to plan, coordinate, and execute joint marketing initiatives.
  • Align joint campaigns with Smart Paints’ brand standards and objectives.
  • Build and maintain strong relationships with external partners, agencies, and stakeholders.
• 4. Content, Communication & Creative Materials
  • Oversee creation of compelling content for social media, digital platforms, print, and corporate communications.
  • Lead the design and preparation of marketing materials (brochures, catalogues, packaging artwork, posters, videos, displays).
  • Use Adobe software (Illustrator, Photoshop, InDesign) and AI-powered design tools (e.g., Adobe Firefly, MidJourney, Canva AI).
  • Ensure messaging reflects Smart Paints’ professional, inclusive, and customer-focused identity.
• 5. Corporate & Stakeholder Engagement
  • Collaborate with internal teams (Sales, R&D, Operations) to align branding with product offerings.
  • Manage branding initiatives for corporate events, trade shows, and government collaborations.
  • Strengthen brand perception among dealers, contractors, and end consumers.
• 6. Performance & Reporting
  • Monitor and measure the impact of branding and marketing activities.
  • Provide insights and recommendations to Directors for continuous improvement in brand growth and positioning.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Design, or related field.
• Minimum 5 years of experience in marketing or brand management, preferably in FMCG, building materials, or coatings/chemical industry.
• Proven success in marketing strategy, campaign execution, and stakeholder engagement.
• Proficient in Adobe software (Illustrator, Photoshop, InDesign) and familiar with AI design tools.
• Strong creative eye with the ability to translate ideas into effective marketing materials.
• Strong leadership, communication, and analytical skills.
• Familiar with digital marketing platforms and analytics.
• Proficient in Mandarin, English and Bahasa Malaysia. Proficiency in Mandarin is an advantage for communicating with Mandarin-speaking stakeholders.

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