Marketing Digital jobs in Malaysia

About Digital Penang

At Digital Penang, we are at the forefront of driving digital transformation and innovation in Penang as a State of Penang GLC. As a key player in shaping the state’s digital economy, we work with a diverse range of stakeholders, including government officials, startups, SMEs, and global investors. Join us in our mission to position Penang as a leading hub for technology, creativity, and sustainable growth regionally.

Your Role

As a Senior Digital Marketing Executive, you will play a pivotal role in shaping and amplifying Digital Penang’s brand and messaging. You will lead strategic digital communication initiatives which include digital marketing campaigns, management of digital channels, create engaging contents (visuals, videos and articles), website SEO improvement and digital marketing performance measurement that engage stakeholders and elevate our presence locally and globally. Occasionally you will need to participate and help organise marketing events and press engagements.

This is a contract position that can be transitioned into a permanent position based on performance.

Key Responsibilities

· Brand Reputation Management: Safeguard and enhance Digital Penang’s reputation through effective public relations, corporate messaging, and crisis communication strategies.

· Integrated Communication: Collaborate with cross-functional teams to ensure consistent messaging across digital, print, and social media platforms.

·Content Creation and Management: Create new, maintain and update content on the corporate website and other digital channels, ensuring alignment with brand guidelines and campaign KPIs.

· Data-Driven Insights: Develop and deploy business analytics to measure the effectiveness of communication strategies and campaigns.

·Performance Digital Campaigns: Plan and execute digital marketing and corporate communication campaigns using platforms like social media, AMAs, and community initiatives.

·SEO Ranking Improvements: Plan and execute SEO strategies and plans to improve the corporate website and division microsite’s ranking performance on search engines.

·Measurement and Reporting: Consolidate feedback, program reports, and performance metrics to provide actionable insights for continuous improvement.

·Team Collaboration: Support other departments and take on additional responsibilities as required by management.

What We’re Looking For

Experience

·Minimum 5 years of experience in corporate communications, digital marketing, preferably in a non-governmental, non-NGO environment. Preference for experience from a medium-sized corporate organization.Large private organisation experience will be an added bonus.

·Proven track record in managing and executing digital marketing campaigns, SEO improvements and digital content creation in visuals, videos and articles.

·Experience in leveraging analytics for performance marketing and decision-making.

Education

·A Degree in Digital Marketing, Corporate Communications, or a related field.

·Micro-Credentials in relevant skills (e.g., digital marketing, data analytics, SEO or AI tools) are a plus.

Soft and Technical Skills

·Experience and Demonstrated Proficiency in marketing and content technology tools such as Zoho CRM, Canva, Notion, AI applications (besides ChatGPT), Capcut, SurveyMonkey and others.

·Strong familiarity with social media platforms (Facebook, Instagram, TikTok, LinkedIn, X) and their analytics tools and SEO tools.

·Strong drive to learn and take initiatives

·Possess critical thinking for problem solving.

·Comfortable working in a fast-paced, results-oriented environment with the ability to adapt to ambiguity and last-minute changes.

·Strong team player with a high level of initiative, independence, and a speedy learning curve.

· Photography and videography skills are an added advantage.

·Fluent in written and spoken English.

·Fluent in written and spoken Bahasa Malaysia and/or Mandarin is an advantage.

Working Environment

·Dynamic and Fast-Paced: Be prepared for a high-energy, results-driven workplace but non-toxic.

·Travel and Flexibility: This role involves frequent travel within and outside Penang, as well as occasional weekend work.

·Adaptability: Navigate ambiguity and respond to last-minute governmental or stakeholder requests with agility.

Why Join Us?

·Be part of a transformative organization driving Penang’s digital future.

·Work with a diverse and talented team in a collaborative and innovative environment.

·Opportunities for professional growth and development in a rapidly evolving industry.

·Working in a positive work culture, strong teamwork and mentor-centric environment.

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How to Apply :

To apply, please submit your

· Resume highlighting the required competency in digital marketing, digital channel management, analytics, content creation and proficiency is digital tools, CRM, AI applications besides ChatGPT

·Digital passport photo of yourself.

·LinkedIn Profile: Share your LinkedIn profile link.

Send your application to careers@digitalpenang.my withthe subject line: “Application for Senior Digital Marketing Executive – [Your Name]”.

Join us in shaping Penang’s digital future and making a lasting impact!

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