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Digital Marketing Specialist
Job summary
A leading technology company in Kuala Lumpur is looking for an experienced Digital Marketing Specialist to manage and execute digital marketing strategies. The candidate should possess a degree in marketing or a related field and have at least two years of hands-on experience in digital campaign management. Responsibilities include managing content across social media and digital campaigns, analyzing performance, and collaborating with management and vendors. Proficiency in English and Bahasa Malaysia is essential, with Chinese as a bonus.
Qualifications
- Minimum two years of experience in digital marketing with hands-on campaign management.
- Good command of English and Bahasa Malaysia; Chinese is a plus.
- Proactive attitude and keen attention to details.
Responsibilities
- Lead and manage all assigned digital campaigns.
- Build and implement overall digital strategy.
- Manage content marketing across multiple channels.
Skills
Education
We're seeking a seasoned Digital Marketing Specialist at a executive level (individual contributor). This role requires a hands‑on professional who excels in the execution of digital marketing strategies and plans, ensuring effective implementation and driving successful marketing outcomes.
- Report to Digital Marketing Manager/Assistant Manager to lead and manage all assigned digital campaigns in‑house.
- Build, plan and implement overall digital strategy and manage the proposed strategy from end‑to‑end, including ROI and KPI measurements.
- Manage digital related campaigns including but not limited to:
- Content Marketing – across multiple digital/social media channels in multiple languages (English & BM) to drive campaign/product awareness, engagement and conversion.
- Social media channels management (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc) – content creation and query responding across all social media channels and owned platforms.
- Digital media buy – Plan, execute and monitor digital media buy (Facebook, GDN, Google AdWords) that boost awareness and engagement. Knowledgeable in other social/digital platform media buy like LinkedIn and TikTok would be an added advantage.
- SEO/SEM/Google Analytics - Plan, develop and implement SEO strategy. Monitor and provide report based on Google Analytics stats.
- E‑commerce - Develop, monitor, write and update product content contained on eCommerce websites/portals.
- Digital campaign – Plan, manage and monitor performance of digital campaign or contest (including liaising with agencies), including Influencer Marketing, Affiliate marketing, etc.
- Regularly update content for the website, e‑mail marketing and push messages.
- Reporting and analytics – Analysing data, providing insights and observations for improvement for campaigns, media buy, website, social media channels and e‑Commerce.
- Execute activities based on quarterly digital marketing planning and budget control.
- Communicate effectively with management and peers within the company as well as external vendor (agency partner, media, etc.)
- Any other tasks as assigned by the management.
- Must possess a Degree/Diploma in Marketing / Public Relations / Mass Communications / Business / Advertising or a recognised college education in a related discipline.
- At least two (2) years of working experience in the digital marketing field, mandatory to have hands‑on experience in digital campaign set‑up, management and performance marketing.
- Must possess strong interest in IT, gadgets, hardware, components and/or desktop solutions.
- Good command of English and Bahasa Malaysia, both spoken and written. Able to communicate in Chinese would be an added advantage.
- Display a proactive, positive and agile attitude, friendly personality, ability to interact with various groups/levels of people, willing to learn for self‑improvement and possess keen attention to details.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.