Marketing jobs in Malaysia

Summary

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Hyatt Place Kuala Lumpur, Bukit Jalil - marks the first Hyatt Place hotel in Malaysia. Located in Bukit Jalil, an affluent suburb located within the southern corridor of Kuala Lumpur, the hotel features approximately 250 guestrooms, a three-meal restaurant, a large ballroom and 4 meeting rooms as well as a flexible event space on the rooftop, a fitness center and a sky pool.

Administration

• Oversee the creation and maintenance of marketing communication materials and collateral.
• Implement administrative processes for content approval, scheduling, and distribution.
• Handle budget management for marketing communication campaigns, tracking expenses and ROI.
• Monitor administrative processes related to marketing campaigns and promotional materials to enhance efficiency.
• Foster a culture of continuous improvement in marketing communication by incorporating feedback for enhancements.

Customer Service

• Maintain a database of media contacts for press releases and media outreach.
• Stay updated on relevant laws and regulations related to advertising, data privacy, and intellectual property rights.
• Coordinate the production and distribution of newsletters, press releases, and other communication materials.
• Analyse guest feedback and make adjustments to marketing strategies based on guest preferences.
• Create and implement guest engagement strategies through email marketing and other communication channels.
• Prepare and manage the marketing department's budget, including expense tracking and reporting.
• Coordinate marketing calendars and schedules for campaigns and events.
• Maintain marketing records, contracts and vendor agreements.

Marketing

• Develop and execute comprehensive marketing communication strategies to promote the hotel's services, events, and special offers.
• Oversee the creation of marketing materials, including brochures, websites, social media content, and email campaigns.
• Analyse market trends and competitor strategies to identify opportunities and threats.
• Manage the hotel's social media presence and online reputation, responding to guest feedback and comments.
• Plan and coordinate advertising campaigns, both online and offline, within budget constraints.
• Monitor the effectiveness of marketing campaigns through key performance indicators (KPIs) and make data-driven adjustments.
• Develop and maintain partnerships with local businesses and travel agencies to increase brand visibility and bookings.
• Coordinate and attend industry events, trade shows, and exhibitions to network and promote the hotel.
• Utilize customer segmentation and data analysis to target specific market segments with tailored marketing messages.

Operational

• Work with external agencies, photographers, and designers to create high-quality marketing collateral.
• Responds to all telephone calls or inquiries, ensures information/ messages are accurately received and relayed.
• Actively follows up sales leads.
• Oversee the allocation of marketing budgets and manage expenses to optimize ROI
• Ensure that the hotel's branding and messaging are consistent across all touchpoints.
• Prepares, compiles and distributes the weekly/ monthly reports in a timely manner.
• Distribution of relevant hotel information to clients when required.
• Maintains good relationship with the established clientele and provides all necessary assistance when required.
• Ensures to achieve or exceed the monthly and yearly target of room sales assigned by DOS.
• Maintains a detailed knowledge of hotel facilities, features and services.

Personnel

• Supports the implementation of The Hyatt Care Purpose, demonstrating and reinforcing Hyatt’s Values and Culture Characteristics.
• Foster a collaborative and innovative work culture among sales & marketing team.
• Lead department meetings, brainstorming sessions, and training programs to enhance team performance.
• Coordinate with other hotel departments to align marketing communication strategies with the overall hotel objectives.
• Manage the day-to-day operational aspects of marketing communications, including content creation, distribution, and advertising campaigns.
• Stay updated on emerging industry trends and operational technologies to enhance marketing communication processes.
• Assist with media buying and ad placement for marketing campaigns, optimizing the operational aspect of advertising efforts.
• Oversee event marketing operational plans, including advertising, collateral production, and promotional materials.
• Implement internal controls and audit processes to monitor operational activities related to marketing communication.

Personnel

• Attends and contributes to all training sessions and meetings as required.
• Exercises responsible behaviour at all times and positively representing the hotel team and Hyatt Hotel Group.
• Maintains strong, professional relationship with relevant representatives from competitor hotels, business partners and other organisations, especially travel agencies, local business groups and airlines.
• Reads the hotel's Employee Handbook and have an understanding of and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to computer resources, fire, hygiene, health and safety.
• Ensures high standards of personal presentation and grooming.
• Responds to changes in the Sales and Marketing function as dictated by the industry, company and hotel.
• Carries out any other reasonable duties and responsibilities as assigned.

Qualification

• 2-3 years of experience in marketing, communications, and brand management
• Preferably in the hospitality industry (hotels, resorts, or travel)
• Proficiency inAdobe Creative Suite(Photoshop, Illustrator, InDesign) and Canva
• Prior experience in a related junior role, such as Marketing Coordinator or Executive, is often necessary