Marketing jobs in Malaysia

The Marketing Executive (Generalist) is responsible for supporting and executing end-to-end marketing activities to strengthen brand presence, increase customer engagement, and drive sales across SpectacleX M Sdn Bhd’s retail outlets and digital platforms. This role requires a hands‑on marketer who can manage multiple marketing functions, including digital marketing, content creation, retail promotions, branding, and coordination with internal teams and external partners.

• Assist in planning and executing monthly and seasonal marketing campaigns aligned with company objectives
• Coordinate marketing calendars, promotions, and product launches across all outlets
• Support execution of festive campaigns, sales promotions, and new store openings
• Ensure timely delivery of marketing initiatives within budget and deadlines
• Manage and maintain company social media accounts (Instagram, Facebook, TikTok, XHS, etc.)
• Plan content calendars including posts, stories, reels, and short‑form videos
• Write basic marketing copy for social media, captions, ads, and promotional materials
• Assist in managing paid advertising campaigns (Meta Ads, Google Ads, etc.) with guidance
• Monitor digital performance metrics (reach, engagement, leads, conversions) and prepare reports
• Support website updates such as promotions, banners, and basic content updates

• Create simple visual content using tools such as Canva (posters, banners, flyers, digital ads)
• Work with designers, photographers, or videographers when required
• Ensure brand consistency across all marketing materials, outlets, and platforms
• Support brand storytelling and positioning to reflect SpectacleX’s identity

• Coordinate in‑store visual merchandising and promotional displays
• Prepare and distribute POS materials to outlets (price tags, posters, standees, flyers)
• Work closely with outlet managers to execute promotions effectively
• Collect feedback from stores to improve marketing execution

• Conduct basic market and competitor research (pricing, promotions, campaigns, trends)
• Track customer trends and preferences in the optical retail market
• Compile insights and suggestions to improve marketing strategies
• Liaise with external vendors such as printers, designers, influencers, and marketing agencies
• Assist in sourcing quotations, managing timelines, and ensuring quality deliverables
• Coordinate influencer or KOL collaborations when applicable

• Prepare regular marketing performance reports and summaries
• Maintain marketing documentation, campaign records, and asset libraries
• Support budget tracking and cost control for marketing activities

• Support management and team members on marketing‑related tasks
• Participate in brainstorming sessions and contribute creative ideas
• Perform other marketing or administrative duties as assigned

Diploma or Bachelor’s Degree in Marketing, Business Administration, Communications, Mass Media, or related fields

• 1–3 years of marketing experience preferred
• Fresh graduates with relevant internship or project experience are welcome to apply

• Basic understanding of digital marketing and social media platforms
• Familiarity with content creation and simple design tools (e.g. Canva)
• Good written and verbal communication skills
• Basic data analysis and reporting skills
• Knowledge of retail or optical industry is an added advantage

• Friendly and team‑based working environment
• Company team building trip
• Annual optical claim
• Staff purchase for family members.
• Medical Claim
• Training and development opportunities.