Marketing jobs in Malaysia

The Senior Brand & Digital Marketing Executive is responsible for leading brand and digital marketing execution, ensuring consistent brand storytelling, strong product communication, and effective campaign delivery across B2B2C channels.

This role works closely with Global Marketing, Professional Affairs (PA), Commercial, and Trade Marketing to translate brand and product strategies into compelling content, campaigns, and digital touchpoints that drive awareness, engagement, and adoption.

The role is execution-focused with high accountability, operating under the strategic direction of the Head of Marketing.

Key Stakeholders

Product Marketing Team

Professional Affairs Team

Brand & Digital Marketing Execution

Develop and execute digital and social media strategies across Facebook, Instagram, TikTok, and relevant platforms.

Plan, manage, and optimise paid digital advertising campaigns to drive brand awareness and engagement.

Manage content calendars and ensure timely posting across digital channels.

Monitor, analyse, and report on digital and social media performance to drive optimisation.

Engage with online audiences, manage responses, and safeguard online brand reputation.

Support SEO initiatives and manage website content updates.

Brand Content & Campaign Support

Develop creative content for marketing materials, videos, and brand storytelling initiatives.

Support execution of brand and product campaigns across digital and physical touchpoints.

Ensure brand consistency across all marketing assets and communications.

Collaborate with influencers and brand ambassadors to amplify brand reach.

Track and evaluate campaign effectiveness and provide performance insights.

Coordinate and manage day-to-day activities with marketing agencies and external vendors.

Oversee development and localisation of creative assets in line with brand guidelines.

Support evaluation of agency and vendor performance to ensure quality and efficiency.

Manage marketing administrative tasks including POs, quotations, and vendor follow-ups.

Brand Governance & Consistency

• Ensure brand consistency across all trade marketing materials, campaigns, and executions.
• Act as brand guardian for all trade-facing assets and activations.
• Support approval processes and ensure compliance with brand and marketing standards.

Work closely with Global Marketing teams to adapt and localise product and brand messaging for the local market.

Collaborate with Professional Affairs to develop product content including collaterals, demos, website copy, and social media materials.

Support development of product and branding collaterals for new product launches and campaigns.

Communicate product value propositions clearly across B2B2C channels.

Customer Insight & Digital Platforms

• Gather insights on customer usage, content effectiveness, and untapped opportunities.
• Support optimisation of the customer and channel journey through effective digital and content execution.
• Manage and update HOYA Hub content to ensure accuracy, relevance, and marketing effectiveness.

Required Candidate Attributes

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience: Minimum 4–6 years of experience in branding, digital marketing, social media management, or related marketing roles. Experience in healthcare, optical, FMCG, or consumer industries is an advantage.

Marketing & Branding Skills: Strong understanding of branding principles, marketing strategy, and campaign execution across digital and social platforms.

Technical & Digital Skills: Proficient in Microsoft Office and familiar with graphic design, digital marketing, and analytics tools (e.g. Google Analytics, Meta Business Suite).

Content & Communication: Strong writing skills for social media content and marketing copy, with the ability to engage target audiences.

Agency & Stakeholder Management: Experience managing agencies and external marketing vendors.

Personal Attributes: Creative, detail-oriented, proactive, and able to perform in a fast-paced environment with tight timelines.

Mobility: Willing to travel locally and internationally (up to 25%).

HOYA Group: Founded in 1941 in Tokyo, Japan, HOYA Corporation is a global technology and med‑tech company and a leading supplier of innovative high‑tech and medical products. HOYA’s divisions and business units research and develop products utilized in the healthcare and information technology fields. In the healthcare field, we provide medical device products such as eyeglasses, medical endoscopes, contact and intraocular lenses, orthopedic implants, surgical/therapeutic devices and medical device reprocessing and disinfection solutions. In the information technology field, we provide products such as optical lenses, photomasks and blanks used in the manufacturing process for semiconductor and LCD/OLED devices, text‑to‑speech, human resources and other software solutions and critical components for the mass memory and cloud storage industries. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of 37,000 people.

HOYA Vision Care: As a global leader in optical technology, HOYA Vision Care is dedicated to providing innovative vision care solutions for every stage of a patient’s life. A steadfast partner to Eye Care Professionals around the world, it stands at the forefront of optical excellence. With a global presence, consisting of 43 laboratories and a growing team of 20,000 employees, HOYA Vision Care delivers innovative lenses and other vision care solutions to millions of people in 110 countries.

We focus on a better tomorrow, today. You can become part of our story. HOYA Vision Care is the place where you can act according to your strengths and evolve according to your aspirations. It’s a place where you can shape the way you work, guided by our CLEAR Values, and empowered by generations of expertise. You can get involved in our sustainability initiatives and choose to become a One Vision ambassador. You can give back the gift of sight to people all over the world by deciding to work with us.

We welcome people who challenge us to become better, who share our sense of purpose and who embrace growth so that our vision and mission align. We invite you to find out more, and together we can continue to provide vision for a lifetime.

• Job Identification2068
• Job Category13. Marketing
• Posting Date01/20/2026, 01:35 AM
• LocationsNo.6, Jalan Kepong, MY
• Apply Before02/20/2026, 12:00 AM
• Qualification LevelBachelors Degree or Equivalent Tertiary Education Level

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