Marketing Manager

ALLIANCE GAMING SOLUTIONS (M) SDN BHD; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A fast-growing online gaming company is looking for a Marketing Manager in Kuala Lumpur. You will lead integrated marketing campaigns across various platforms, leveraging data to optimize performance and drive engagement. Candidates should have at least 4 years of digital marketing experience, with strong skills in CRM tools, performance marketing, and social media management. The role demands creativity and strong organizational skills. Join a collaborative environment aimed at achieving measurable marketing results.

Benefits

Competitive remuneration

Clear career progression opportunities

Modern office environment

Qualifications

• 4+ years of hands-on digital marketing experience, including agency or in-house roles.
• Strong understanding of digital marketing channels, including social media and content marketing.
• Detail-oriented, creative, and able to manage multiple campaigns simultaneously.

Responsibilities

• Lead and execute 360° marketing campaigns across multiple platforms.
• Develop integrated marketing strategies to increase brand awareness.
• Track and optimize campaign performance using analytics tools.

Skills

Digital marketing

CRM tools

Performance marketing

Social media management

Education

Bachelor’s degree in Marketing or related discipline

Tools

Google Ads

Salesforce Marketing Cloud

WordPress

Google Analytics

Job description

ALLIANCE GAMING SOLUTIONS (M) SDN BHD is a fast-growing, innovation-led online gaming company headquartered in Melbourne, Australia, serving millions of players nationwide. Our KL Sentral office plays a critical role in supporting regional expansion, digital innovation, and high-impact marketing initiatives.

We are committed to transparency, fairness, responsible gaming, and delivering exceptional customer experiences through data-driven marketing and creative execution.

As a Marketing Manager, you will play a key role in shaping our brand presence, customer engagement, and digital marketing performance. Working closely with regional and cross-functional teams, you will plan, execute, and optimise marketing campaigns that deliver measurable business outcomes.

This role is ideal for a digitally savvy, data-driven marketer who thrives in a fast-paced environment and is passionate about building meaningful customer connections.

This is a fully on-site role based in KL Sentral. Work-from-home arrangements are not available.

Key Responsibilities

• Lead and execute 360° marketing and activation campaigns across retail, digital, social, and experiential platforms.
• Develop and execute integrated, multi-channel marketing strategies to grow brand awareness and engagement.
• Create compelling content, visuals, and promotional materials aligned with brand guidelines.
• Manage and grow social media platforms, including content planning, publishing, and community engagement.
• Support the execution of marketing campaigns, events, webinars, and promotional initiatives.
• Conduct market research and competitor analysis to identify trends, insights, and growth opportunities.
• Track, analyse, and optimise campaign performance using analytics and reporting tools.
• Assist in managing marketing budgets and ensuring efficient allocation of resources.
• Coordinate with external agencies, designers, and vendors to deliver high-quality marketing assets.
• Maintain and update the company website and digital marketing assets.
• Collaborate cross-functionally to ensure marketing activities align with overall business objectives.

About You

• Bachelor’s degree in Marketing, Communications, or a related discipline
• Minimum 4 years’ hands-on digital marketing (agency or in-house) experience, including platforms such as:
• Performance marketing: Google Ads, DV360, Meta Ads, and programmatic platforms.
• CRM/EDM: Salesforce Marketing Cloud, Klaviyo, HubSpot, Mailchimp, or similar
• Landing page creation: WordPress, Instapage, or similar
• SEO: Google Analytics, SEMrush, or similar
• Social media: Instagram, Facebook, and X.
• Strong understanding of digital marketing channels including social media, content, and email marketing
• Experience in performance marketing, paid acquisition, or ROI-driven campaigns is a strong advantage
• Meta and Google Ads certifications are advantageous
• Excellent written and verbal communication skills
• Experience managing campaigns in international markets such as AU, NZ, CA, US, or UK is a plus.
• Strong organisational and project management capabilities
• Detail-oriented, creative, and able to manage multiple campaigns simultaneously
• Familiarity with marketing tools such as Google Analytics and social media management platforms
• Passionate about innovation, data-driven decision-making, and achieving measurable marketing results

Why Join Us

• Prime KL Sentral location with excellent public transport access
• Modern, collaborative, and creative office environment
• Supportive leadership that values ideas, initiative, and growth
• A respectful, inclusive, and high-performing team culture
• Competitive remuneration and clear career progression opportunities
• Exposure to regional and international marketing initiatives

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