Assistant Marketing Manager

Hextar Retail Berhad; Selangor; On-site; MYR 90,000 - 120,000; Full time

Job summary

A leading retail company based in Malaysia is looking for a Marketing Manager to develop and oversee marketing plans and strategies across F&B brands. This role entails managing campaigns, budgeting, and directly guiding the marketing team to ensure successful brand positioning and market entry for new products. Strong leadership skills and experience in marketing execution are essential for this role.

Qualifications

• Experience in developing marketing strategies and plans.
• Proficiency in overseeing marketing campaigns and promotions.
• Strong leadership qualities and team management skills.

Responsibilities

• Develop and oversee annual and quarterly marketing plans.
• Guide and support the marketing team in execution.
• Manage budgets, forecasts, and marketing spend tracking.

Skills

Leadership

Campaign management

Digital marketing

Budget management

Job description

Overview

Develop and oversee annual and quarterly marketing plans for all F&B brands. Ensure brand positioning, messaging, and marketing direction are consistent and aligned with business objectives. Lead new brand launches and go-to-market strategies for upcoming brands in 2026.

Campaign, Promotion & Activation Oversight

• Oversee the planning and execution of marketing campaigns, festive promotions, and outlet launches.
• Provide direction and guidance to the marketing team to ensure timely and high-quality execution.
• Review campaign performance, budgets, and ROI, and propose optimisation strategies.
• Guide social media, digital content, and KOC/KOL strategies to drive brand awareness and talkability.
• Oversee CRM initiatives including loyalty programs, customer engagement campaigns, and retention strategies.
• Ensure delivery platform initiatives (e.g., GrabFood) are strategically planned and performance-driven.
• Manage, mentor, and develop marketing executives and interns.
• Allocate workload across brands to ensure balanced coverage and prevent resource strain.
• Foster a collaborative, high-performance, and learning-driven team culture.
• Act as the main point of contact for agencies, vendors, mall partners, and key stakeholders.
• Negotiate with vendors to ensure cost efficiency and quality output.
• Work closely with Operations, Finance, and Procurement to align marketing initiatives with business needs.

Budget, Reporting & Governance

• Manage marketing budgets, forecasting, and spend tracking.
• Review reports, insights, and recommendations prepared by the team.
• Ensure proper documentation, PO processes, and compliance with internal procedures.