Jobs in Malaysia

Watson's Personal Care Stores – Kuala Lumpur, Kuala Lumpur

Lead the development and execution of social media and influencer (KOL) strategies.

Oversee the social media team to ensure consistent brand storytelling across platforms.

Plan and manage engaging content calendars aligned with marketing objectives.

Collaborate with internal teams and external partners to deliver integrated campaigns.

Identify and build relationships with key influencers to amplify brand reach.

Monitor performance metrics and optimize strategies based on insights.

Stay updated on digital trends and emerging platforms to keep Watsons ahead.

• Lead the development and execution of social media and influencer (KOL) strategies.
• Oversee the social media team to ensure consistent brand storytelling across platforms.
• Plan and manage engaging content calendars aligned with marketing objectives.
• Collaborate with internal teams and external partners to deliver integrated campaigns.
• Identify and build relationships with key influencers to amplify brand reach.
• Monitor performance metrics and optimize strategies based on insights.
• Stay updated on digital trends and emerging platforms to keep Watsons ahead.

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in social media and influencer marketing.
• Proven track record of managing successful digital campaigns.
• Strong leadership, communication, and project management skills.
• Creative thinker with a passion for storytelling and community building.
• Familiarity with analytics tools and social media platforms.