Marketing Executive-Jobs in United States

Position Summary

The Senior Marketing Manager is responsible for leading and driving category growth to support the company’s business and brands’ objectives. The incumbent manages Brand/Trade Marketing, driving the development of marketing and brand strategies for assigned category/categories in Singapore, while working closely with regional and local commercial and cross-functional teams to ensure strategic and timely inputs are provided to meet business objectives.

Working location: Malaysia, 25-50% travel needed

Roles & Responsibilities

Manage and ensure a smooth running of the Brand Marketing operations within the assigned category/categories.

Brand Management

• Lead the development and execution of yearly brand plans of the assigned category/categories respective direct report/s in support of company’s business and overall goals.
• Drive an integrated category plans within department functions. (Annual 360 Brand Plan: Inclusive of communication, media, trials, channel, consumer relationship management, trade marketing)
• Collaborate with Sales (Offline & Online) to deliver on agreed business plan.
• Measurement and reporting of performance for all marketing activities against goals (ROI and KPIs).
• Ensure the team’s adherence to the brand’s platform and expression guidelines.
• Responsible for leading and providing an overview of category and business performance during Monthly Commercial Meetings, Quarterly Business Reviews, and Annual Business Planning.
• Provide conclusion of findings, course of action and follow-ups from consumer research reports (e.g. Brand Health & etc).

Consumer, Competitor and Market Analysis

• Lead in analyzing and drawing insights from available data on category trends, encompassing market, consumer, product and competitors.
• Drive consumer understanding to develop plans and campaigns that can better address consumers’ needs in our products, services, or communications.
• Drive competitors’ analysis with the team quarterly or on a need basis for any change in plans or pre-emptive actions.

Partnership with Agencies

• Responsible for efficient relationships with all agencies and partners i.e. creative, media, promotion, PR, event, agencies
• Develop and aligned KPI with agencies.
• Support and manage the agency pitch process with the appointed agency (where relevant) and key stakeholders.
• Conduct bi-annual evaluations with agencies to finetune relationships and achievement of key targets / KPIs.

Budget

• Supports brand P&L governance and performance tracking.
• Manage total marketing budget and continuously aiming for improved effectiveness to achieve objectives and plans.

Management and Leadership

• Provide leadership on brands’ guidance and direction.
• Build a high-performance team through effective performance management, communication, and coaching of staff and across all stakeholders.
• Manage assigned projects, prioritize work, and balance strategic and tactical issues across the team.
• Provide clear leadership that establishes high personal ethics, walk in line with one and demonstrate leadership values consistent with RGE & Vinda Values, establish high credibility with key stakeholders, and promote and foster a team’s culture consistent with the company’s values.
• Drive collaboration of the team with all other cross-functional departments which has an impact on the marketing strategies or execution of plans.
• Ensure development of existing marketing team and oversee recruitment of appropriate skilled staff for new positions as and when required.
• Establish appropriate KPIs for the marketing team in line with the company’s business and brand objectives.
• Develop and manage improvement initiatives including the way of working / processes within the category.
• Support and drive any cross-categories continuous improvement key initiatives assigned by the line manager.

Qualifications & Experience Requirement

Qualifications & Experience:

• Degree in Business, Marketing, or relevant discipline from a notable university.
• At least 10 years of working experience with a multi-national company within the FMCG industry with a strong marketing background.
• At least 5 years in a leadership / middle management position.
• Prior local marketing experience in/for Singapore in FMCG will be an added advantage.
• Exposure to leading partnerships with external agencies.
• Strong knowledge and understanding of the local media environment.
• Well-versed in Brand, digital, channel, and shopper marketing.
• Essential to possess experience & knowledge in E-commerce platforms i.e. Shopee, Lazada

Success Traits:

• Excellent communicator and collaborator.
• Highly analytical with the ability to guide the department in going through complex data and coming out with consumer, category, and channel insights.
• Able to engage in productive discussion despite encountering strong opposing views then influence opinion and overcome adversity professionally.
• Strong business management, effective teamwork, strong initiative follow-through, good communication and listening skills and command of selling processes.
• Experience with Execution Focus – very hands-on to develop, motivate and enhance the skills and in leading a team of managers and executives. Has the ability to remove obstacles from the team.