Marketing Executive (Specialized in Advertising & Promotions)

Popular Book Company; Kuala Lumpur; On-site; MYR 36,000 - 48,000; Full time

Job summary

A leading book retailer in Kuala Lumpur is seeking a Marketing Executive specialized in Advertising & Promotions. The ideal candidate will propose and execute marketing campaigns, manage promotional activities, and ensure effective visual merchandising. Key responsibilities include liaising with design teams and suppliers while closely working with advertising agencies to maximize brand awareness. Fresh graduates are encouraged to apply, making this a great opportunity for motivated individuals looking to kickstart their careers in marketing.

Qualifications

• Fresh graduates are encouraged to apply.
• 1 year work experience preferably in marketing.

Responsibilities

• Propose, manage, and execute marketing campaigns and promotional activities.
• Establish visual merchandising guidelines and ensure adherence.
• Liaise with design teams and suppliers for timely delivery of marketing components.
• Work closely with advertising agencies on marketing programmes.
• Monitor marketing expenditure versus budget.
• Conduct market research and analyze sales and marketing results.

Skills

Team player

Proficient with MS Office

Good communications skills

Interpersonal skills

Multi-tasking

Positive learning attitude

Self-motivated

Education

Diploma/ Degree in Business Administration, Marketing or related disciplines

Job description

Marketing Executive (Specialized in Advertising & Promotions)

Are you someone who is self-driven, resourceful, love to interact with outsiders & different departments?

Do you love to work with a team that full of young & energetic people? If yes, then you are the right talent that we are looking for....

Job Description:

To propose, manage, execute marketing campaigns, promotional activities, events to achieve maximum brand awareness and sales (including product launches, etc).

To establish visual merchandising guidelines and ensure their adherence by all outlets.

Key liaison with design teams and suppliers/vendors to ensure timely delivery of all sales and marketing components. i.e., development of point of sales materials, advertisements, online etc.

To work closely with the appointed advertising agencies and other suppliers on all above and below-the-line advertising programmes, ensuring cost-effectiveness at all times.

To assist the A&P Section Head in the preparation of Quarterly Reviews, Annual Marketing Plans and Business Reviews.

To consistently monitor A&P expenditure vs budget set.

Undertake market research and accurate analysis of sales & marketing results.

To undertake any other reasonable duties as requested by superiors.

Requirements:

Diploma/ Degree in Business Administration, Marketing or related disciplines.

Fresh graduate are encourage to apply.

1 year work experience preferably marketing

Proficient with MS Office.

Team player and possess good communications and interpersonal skills.

Able to multi-task and cope with fast pace working environment.

Positive learning attitude and self-motivated.