Marketing Executive

GEMINI BEAUTY RESOURCES (M) SDN. BHD.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beauty company in Kuala Lumpur is seeking a Marketing Executive/Specialist to enhance brand presence in the Indonesian market. Responsibilities include managing influencer campaigns, content creation, and social media strategy. Candidates should have a background in marketing and strong copywriting skills. This role offers opportunities for creativity and collaboration across teams, ensuring all content resonates with the target audience. Join us to drive brand awareness and engagement!

Qualifications

• Experience in influencer marketing, social media management, or digital marketing is preferred.
• Familiar with social media platforms, trends, and influencer ecosystems in Indonesia.
• Able to multitask, work under pressure, and meet tight deadlines.

Responsibilities

• Identify, evaluate, and engage suitable KOLs, celebrities, and brand ambassadors.
• Plan and execute influencer campaigns to meet brand objectives.
• Manage end-to-end KOL campaigns and performance tracking.
• Analyze performance metrics and optimize strategies.
• Develop engaging and localized copy for campaigns.

Skills

Influencer marketing

Social media management

Strong copywriting skills

Communication skills

Organizational skills

Education

Diploma / Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Job Summary

We are seeking a creative, driven, and detail-oriented Marketing Executive / Specialist to support and execute KITSUI’s marketing initiatives for the Indonesian market. This role plays a key part in driving brand awareness, engagement, and sales through influencer (KOL / Celebrity / Ambassador) collaborations, social media management, content creation, and campaign execution.

Responsibilities

• Identify, evaluate, and engage suitable KOLs, celebrities, and brand ambassadors aligned with KITSUI’s brand positioning.
• Plan, coordinate, and execute influencer campaigns to meet brand awareness, engagement, and conversion objectives.
• Manage end-to-end KOL campaigns including briefing, negotiation, content approval, posting schedules, and performance tracking.
• Ensure all influencer content complies with brand guidelines, messaging, and regulatory requirements.
• Build and maintain long-term relationships with KOLs, agencies, and partners.

• Plan, schedule, and manage content across all relevant social media platforms (e.g. Instagram, TikTok, Shopee, Lazada).
• Monitor daily social media activity to ensure timely posting and consistent brand presence.
• Analyze performance metrics (reach, engagement, conversion) and provide insights to optimize future strategies.
• Stay up to date with social media trends, platform updates, and market preferences in Indonesia.

• Develop engaging, localized copy in line with KITSUI’s brand voice and campaign objectives.
• Create content ideas for social posts, influencer briefs, captions, product launches, and promotional campaigns.
• Work closely with designers, videographers, and content creators to produce visually appealing and high-performing content.
• Ensure content is culturally relevant and resonates with the Indonesian audience.

• Assist in planning and executing integrated marketing campaigns (online and offline).
• Support product launches, promotional events, livestream campaigns, and brand activations.
• Coordinate with internal teams and external vendors to ensure smooth campaign execution.

• Respond promptly and professionally to customer inquiries, comments, tags, and direct messages across social platforms.
• Maintain a positive and consistent brand image in all customer interactions.
• Collaborate with sales and customer service teams to resolve issues and support conversion opportunities.

• Maintain organized records of KOL collaborations, campaign assets, and performance results.
• Prepare marketing reports, presentations, and post‑campaign evaluations.
• Track campaign budgets, timelines, and deliverables.

• Provide administrative and operational support to the marketing team as required.
• Take on special assignments or projects assigned by the Marketing Manager.
• Support cross‑functional initiatives when needed.

Requirements

• Diploma / Bachelor’s degree in Marketing, Communications, Business, or related field.
• Experience in influencer marketing, social media management, or digital marketing is preferred.
• Strong copywriting and communication skills.
• Familiar with social media platforms, trends, and influencer ecosystems in Indonesia.
• Able to multitask, work under pressure, and meet tight deadlines.
• Organized, proactive, and detail‑oriented.