Brand & Marketing Executive (Metaphysics Industry)

Meta DAC Consultancy Sdn Bhd; Kuala Selangor; On-site; MYR 40,000 - 60,000; Full time

Job summary

A marketing consultancy firm in Kuala Selangor seeks a Brand & Marketing Executive to develop and execute strategies within the metaphysics industry. The ideal candidate will manage digital content and social media platforms while collaborating with design teams to create engaging materials. Key responsibilities include executing brand strategies, planning campaigns, and conducting user insights analysis. Candidates should have a degree, at least one year of experience, and a strong interest in metaphysics. Competitive benefits and professional growth opportunities are offered.

Benefits

Performance Incentive

Annual Bonus

Annual Company Dinner

Team Building & Company Trip

In-house Professional & Personal Growth Training

KWSP, PERKESO, EIS

Medical Reimbursement up to RM500

Annual Leave

Qualifications

• Minimum 1 year of experience in brand marketing or digital marketing.
• Familiar with major social media platforms.
• Strong interest in metaphysics.

Responsibilities

• Execute brand strategies and maintain brand tone and professionalism.
• Plan and execute online/offline campaigns.
• Work with design teams to produce marketing assets.
• Manage daily operations across social media platforms.
• Study user behavior and track performance metrics.

Skills

Brand marketing

Content operations

Social media management

Digital marketing

Content planning

Copywriting

Analytical skills

Teamwork

Education

Bachelor's degree or above

Job description

Brand & Marketing Executive (Metaphysics Industry)

Bachelor’s degree or above in any field. Majors in Marketing, Media & Communications, Chinese Studies, Philosophy, Sociology, or related fields are an advantage.

Requirements

• Bachelor’s degree or above in any field. Majors in Marketing, Media & Communications, Chinese Studies, Philosophy, Sociology, or related fields are an advantage.
• Minimum 1 year of experience in brand marketing, content operations, social media management, or digital marketing fields.
• Familiar with major social media platforms and digital content operations.
• Strong content planning and copywriting ability (English and/or Mandarin).
• Basic analytical skills with good aesthetic and visual communication sense.
• Able to independently plan content and collaborate well with design/video teams.
• Strong communication, coordination, and teamwork skills.
• Strong interest or foundational knowledge in metaphysics (Yi Jing, Bazi, Feng Shui, Qi Men, energy studies, spiritual wellness).
• Experience creating metaphysics‑related content is a significant advantage.
• Appreciation and respect for metaphysical culture with a professional and responsible knowledge‑sharing attitude.

Responsibilities

Brand Implementation & Cultural Integration

• Execute brand strategies and ensure all marketing materials reflect metaphysical concepts (Yi Jing, Bazi, Feng Shui, Qi Men, etc.).
• Maintain consistent brand tone, visual identity, and professionalism across all platforms.
• Monitor industry trends, user sentiment, and community feedback to strengthen brand reputation.

Content Planning & Campaign Execution

• Plan and execute online/offline campaigns such as themed learning series, livestream sessions, metaphysics tips, Q&A, and seasonal promotions.
• Translate traditional metaphysics concepts into engaging and relatable content for modern audiences.
• Support content calendars, campaign planning, event coordination, and promotional timelines.

Creative Content Production

• Work with design teams to produce marketing assets such as graphics, posters, reels, TikTok‑style videos, educational content, articles, and scripts.
• Generate ideas for metaphysics storytelling, trend‑based content, and culture‑focused branding projects.
• Ensure accuracy of metaphysical information and avoid misleading interpretations.

Social Media & Platform Management

• Manage daily operations across Facebook, YouTube, TikTok, XiaoHongShu, Instagram, WeChat, and private communities.
• Execute digital marketing activities including KOL collaborations, community engagement, paid ads, hashtag strategies, and user acquisition.
• Build online presence within niche metaphysics communities to increase brand visibility.

User Insight & Marketing Optimization

• Study user behavior, preferences, and content patterns of metaphysics enthusiasts.
• Track performance metrics and optimise content strategies to boost engagement, retention, and conversion.
• Provide data‑driven recommendations for future content and product promotions.

Market Research & Competitor Study

• Stay updated with metaphysics industry trends, viral topics, and emerging user needs.
• Review competitor content styles, offerings, pricing, customer feedback, and marketing strategies.
• Propose differentiation ideas and opportunities for brand innovation.

Benefits

• Performance Incentive
• Annual Bonus
• Annual Company Dinner
• Team Building & Company Trip
• In‑house Professional & Personal Growth Training
• KWSP, PERKESO, EIS
• Medical Reimbursement up to RM500
• Annual Leave