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Business Intelligence Analyst
Job summary
A leading technology company in Kuala Lumpur is seeking a Business Intelligence professional to analyze market performance and support strategic initiatives. Candidates should have a degree in relevant fields and experience in data analytics, with strong skills in tools like SQL and Power BI. The role offers opportunities for growth in a fast-paced environment.
Qualifications
- 3–6 years in a Business Intelligence, Strategy, or Commercial Analytics role.
- Prior experience in mobile/consumer electronics, FMCG, telco, or ecommerce industries is preferred.
- Self-driven with high attention to detail and accuracy.
Responsibilities
- Analyze channel performance to identify growth opportunities.
- Collaborate with teams to identify strategic levers and measure performance KPIs.
- Support monthly and quarterly forecast processes with data modelling.
- Develop automated reports and dashboards using Power BI or Tableau.
- Monitor market activities and gather field intelligence.
Skills
Education
Tools
Position Summary
1. Analyze external and internal business environment along with current business status to strategically identify critical issues and develop responsive strategies to set the course of action.
2. Develop action plans to strengthen competitiveness based on assessment of internal competencies and processes.
3. Communicate strategic vision globally and execute high priority tasks to support top management.
- Sales & Market Intelligence:
- Analyze channel performance (MM , retail, online, telco, dealer) to identify growth opportunities and gaps.
- Conduct competitor benchmarking (price, promotion, market share, product positioning).
- Provide insights on consumer trends, market segmentation, and emerging demands in mobile device and consumer electronics categories.
- Business Strategy Support:
- Collaborate with Sales, Marketing, Product, and Finance teams to identify strategic levers and measure performance KPIs.
- Prepare dashboards and intelligence reports to track promotions, sell-in/sell-out trends, ROI on channel investments, and campaign effectiveness.
- Forecasting & Modelling:
- Support monthly and quarterly forecast processes with data modelling, sell-in/sell-out projections, and scenario analysis.
- Create predictive models to identify high-value segments, churn risk, and cross-sell/up-sell opportunities.
- Reporting & Visualisation:
- Develop automated reports and real-time dashboards using tools like Power BI, Tableau, or Looker.
- Present insights in a clear, concise, and compelling manner to senior stakeholders.
- Competitive Intelligence & Field Analysis:
- Monitor market activities and gather field intelligence through trade feedback, secondary data (e.g., GfK, Canalys), and digital trends.
- Generate monthly “Competitive Playbooks” to help the salesforce stay ahead.
#LI-SME #LI-MidSenior
- Bachelor’s or Master’s degree in Business Analytics, Data Science, Economics, Statistics, or related fields.
- 3–6 years in a Business Intelligence, Strategy, or Commercial Analytics role.
- Prior experience in mobile/consumer electronics, FMCG, telco, or ecommerce industries is highly preferred.
- Advanced Excel and SQL skills.
- Experience with data visualisation tools (Power BI, Tableau, etc.).
- Proficiency in statistical tools (Python, R) is a plus.
- Strategic thinking with high business acumen.
- Strong communication and storytelling with data.
- Self-driven with high attention to detail and accuracy and able to work in fast-paced, agile, and cross-functional environments.
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.