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Consumer Marketing Executive
Job summary
A leading food company in Kuala Lumpur is seeking a motivated Marketing Executive to support the growth of its food seasoning product line. This role is ideal for an enthusiastic marketer with 1-2 years of experience in the FMCG or food industry. Responsibilities include executing marketing campaigns, conducting market research, and managing social media content. Candidates should have a Bachelor’s degree in Marketing or a related field, strong communication skills, and a creative mindset. Knowledge of culinary trends is a plus.
Qualifications
- 1–2 years of relevant marketing experience, ideally within the FMCG or food industry.
- Strong communication, coordination, and interpersonal abilities.
- Sound understanding of marketing principles and consumer behaviour.
Responsibilities
- Assist in the development and execution of marketing campaigns for food seasoning products.
- Conduct market research and competitor analysis.
- Collaborate with sales and product teams to align marketing initiatives.
Skills
Education
Tools
We are looking for a motivated and creative Marketing Executive to support the growth of our food seasoning product line. This position is perfect for an enthusiastic marketer with 1–2 years of experience in the FMCG or food industry who is eager to strengthen their skills in brand building, digital marketing, and market analysis. You will work closely with cross‑functional teams to execute marketing campaigns, enhance product visibility, and drive consumer engagement within a dynamic and fast‑paced environment.
- Assist in the development and execution of marketing campaigns for food seasoning products across digital and offline channels.
- Conduct market research and competitor analysis to identify consumer trends, opportunities, and new marketing angles.
- Collaborate with the sales and product teams to align marketing initiatives with overall business goals.
- Support the planning and coordination of trade shows, food fairs, and in‑store promotional events.
- Manage social media content, digital campaigns, and product listings to strengthen brand presence.
- Track and analyse marketing performance metrics to evaluate campaign effectiveness.
- Coordinate with creative and content teams to develop marketing materials and product packaging.
- Contribute to brand positioning strategies, customer engagement programs, and loyalty‑building activities.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1–2 years of relevant marketing experience, ideally within the FMCG or food industry.
- Sound understanding of marketing principles, consumer behaviour, and digital marketing tools.
- Strong communication, coordination, and interpersonal abilities.
- Creative and analytical mindset with great attention to detail.
- Proficiency in Microsoft Office; familiarity with design or digital marketing tools is an advantage.
- Ability to work independently and collaboratively in a team‑oriented setting.
- Experience in food seasoning or food product marketing is highly advantageous.
- Knowledge of local and regional culinary trends and consumer preferences.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.