Head of Social & Community

Bjak; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

A financial services platform in Malaysia is seeking a Head of Social & Community to lead the development of its global social media strategy and manage community engagement. The ideal candidate will have over five years of experience in social media and digital marketing, demonstrating leadership in building impactful strategies. Exceptional storytelling, analytical skills, and a passion for community building are essential to succeed in this mission-driven role. This position offers competitive remuneration and opportunities for career growth.

Benefits

Above-market remuneration

Fast-track career growth

Collaborative, innovative work culture

Autonomy and trust

Qualifications

• 5–8+ years of experience in social media, community, or digital marketing.
• Proven success in building high-impact social strategies.
• Strong leadership skills with experience managing teams.

Responsibilities

• Develop and execute a global social media and community strategy.
• Oversee content strategy and storytelling across various platforms.
• Design and launch integrated social campaigns for engagement.

Skills

Social media strategy

Community management

Content creation

Data analysis

Leadership

Education

Bachelor’s degree in Marketing or Communications

Tools

Analytics tools (e.g., Google Analytics)

Social media platforms (Instagram, TikTok, YouTube, etc.)

Job description

Head of Social & Community

Build Influence. Shape Conversations. Drive Trust at Scale.

About BJAK

BJAK is Southeast Asia’s largest insurance and financial services platform. Headquartered in Malaysia, we help millions of users access affordable, transparent, and simplified financial products through Bjak.com.

Powered by proprietary technologies — from custom APIs to AI-driven decision engines — we are transforming how people experience insurance and financial services across Malaysia, Taiwan, and Japan. As we scale our AI systems and regional presence, social and community play a critical role in building trust, relevance, and advocacy.

If you want to move fast, lead boldly, and build something that truly matters — BJAK is the place.

What We’re Looking For

We’re seeking a strategic, creative, and data-driven Head of Social & Community to own BJAK’s social media and community ecosystem end-to-end.

This role is responsible for shaping BJAK’s global social presence, growing engaged communities, driving organic growth, protecting brand reputation, and turning audiences into advocates. You will lead strategy, execution, and performance across all social and community touchpoints in Southeast Asia and beyond.>

What You’ll Do

Social Strategy & Leadership

• Develop and execute a comprehensive global social media and community strategy aligned with BJAK’s business goals, growth priorities, and brand voice.

• Lead, mentor, and scale a high-performing Social & Community team; establish playbooks, workflows, and best practices.

• Identify and activate the most relevant, high-impact, and trending social media platforms, formats, and communities for BJAK’s global and regional audiences.

• Continuously identify emerging trends, platform changes, and new opportunities to expand reach, relevance, and engagement.

Content, Community & Organic Growth

• Oversee content strategy, storytelling, and publishing across Instagram, TikTok, YouTube, X (Twitter), LinkedIn, Facebook, and emerging platforms.

• Drive organic growth through bold creative ideas, culturally relevant storytelling, and platform-native.

• Build, grow, and manage BJAK’s online communities — fostering conversations, trust, loyalty, and advocacy.

• Engage directly with audiences to maintain a strong, authentic brand voice and two-way communication.

Campaigns, Performance & Analytics

• Design and launch integrated social campaigns that drive awareness, engagement, advocacy, and measurable business outcomes.

• Manage social media content and performance tracking on a daily basis, ensuring fast iteration and optimization.

• Monitor analytics, social listening, and sentiment to surface insights, identify opportunities, and guide strategy.

• Prepare weekly, monthly, and seasonal performance reports, clearly tracking progress against KPIs and growth objectives.

Cross-Functional Collaboration & Partnerships

• Work closely with Marketing, Brand, PR, Product, and Communications teams to align social initiatives with broader campaigns and product launches.

• Collaborate with copywriters, designers, video teams, and product stakeholders to deliver high-quality, on-brand content at speed.

• Manage relationships with creators, influencers, agencies, and community partners to amplify reach and credibility.

Reputation, Crisis & Customer Engagement

• Lead social media crisis response and reputation management, ensuring timely, thoughtful, and brand-safe communication.

• Work closely with Customer Support teams to address, elevate, and resolve customer complaints on social platforms.

• Turn customer feedback and community insights into actionable improvements for product and communication teams.

The Right Fit Has

• Bachelor’s degree in Marketing, Communications, or a related field.

• 5–8+ years of experience in social media, community, or digital marketing, including ownership of corporate or brand social channels.

• Proven success building and executing high-impact social strategies with strong creative direction and measurable growth.

• Deep understanding of social platforms, algorithms, analytics, and content trends.

• Strong leadership skills with experience managing and mentoring teams.

• Excellent storytelling, communication, and stakeholder management skills.

• Ability to move fast, manage multiple priorities, and thrive in a high-growth, performance-driven environment.

• A creative mindset combined with sharp attention to detail and data-driven decision-making.

Why Join BJAK

• Above-market remuneration

• High ownership and direct visibility with leadership

• Fast-track career growth with regional and global exposure

• Mission-driven work with real societal impact

• Collaborative, innovative, and inclusive culture

• Flat structure — ideas matter more than titles

• Autonomy, trust, and unlimited growth potential