Education Marketing Lead: Strategy, Branding & Enrollment

IIUM Higher Education Sdn Bhd; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A prominent educational institution in Kuala Lumpur is seeking a Marketing Manager focused on digital management and branding. You'll develop strategies across digital channels to enhance student engagement and oversee traditional marketing efforts. With a Bachelor's Degree and 3-5 years in marketing, preferably in education, you will manage social media, collaborate with other departments, and ensure alignment in institutional branding. Proficiency in digital marketing tools and strong communication skills are essential for this role.

Qualifications

• Minimum 3-5 years of progressive experience in marketing, preferably within the Education or International Recruitment sector.
• Strong understanding of the student recruitment cycle and education fair formats.
• Excellent command of written and spoken English; proficiency in additional local languages is a significant advantage.

Responsibilities

• Develop and implement effective digital marketing strategies across all channels.
• Lead the management of all social media platforms.
• Generate creative ideas for online platforms and digital campaigns.
• Oversee the lifecycle of marketing materials and execute external recruitment activities.
• Assist in daily oversight and coordination of the Sales and Marketing team.

Skills

Digital marketing tools

Content creation

Social media management

Team collaboration

Sales support

Education

Bachelor's Degree in Marketing, Communications, Business Administration, or related field

Tools

Google Analytics

Meta Ads Manager

Microsoft Office Suite

Job description

A prominent educational institution in Kuala Lumpur is seeking a Marketing Manager focused on digital management and branding. You'll develop strategies across digital channels to enhance student engagement and oversee traditional marketing efforts. With a Bachelor's Degree and 3-5 years in marketing, preferably in education, you will manage social media, collaborate with other departments, and ensure alignment in institutional branding. Proficiency in digital marketing tools and strong communication skills are essential for this role.