Brand Executive

WediaLab; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A marketing agency in Kuala Lumpur is seeking a marketing specialist to enhance member acquisition, retention, and effective campaign management. The ideal candidate should have at least 2 years of experience in digital marketing with a strong background in strategizing paid media across various platforms. Excellent communication skills in English are essential, and proficiency in other languages is an advantage. This role emphasizes performance analysis and collaboration with other experts to boost marketing effectiveness.

Qualifications

• At least 2 years of experience in digital marketing.
• Experience with platforms like Facebook, Instagram, and AdWords.
• Proficiency in English; additional languages are a plus.

Responsibilities

• Acquire, convert, and retain members.
• Handle promotional activities and manage campaigns.
• Conduct market research and analyze competitor data.

Skills

Strategising paid media strategies

Excellent communication skills

Interpersonal skills

Analytical skills

Education

Diploma or Degree in Marketing or related field

Job description

Job Description

• Focus on acquiring, converting, and retaining members.
• Handle promotional activities, operations, and campaign/website maintenance.
• Plan and monitor campaign spending against allocated budgets, ensuring target achievement and accurate records.
• Manage and oversee contests, giveaways, and related aspects within assigned projects/campaigns.
• Create, write, and proofread content for campaigns/websites.
• Collaborate with advertising or media experts to enhance campaign/website performance.
• Conduct market research and competitor analysis to track industry trends.
• Analyse member data for reporting and improve marketing effectiveness.
• Assist in overseeing the digital marketing department, including the marketing database, incoming emails, and display advertising campaigns.

Job Requirements

• Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Postgraduate Diploma/Professional Degree in Marketing, Mass Communication, or Advertising/Media.
• At least 2 years of working experience in strategising and optimising paid media strategies across platforms like Facebook/Instagram, AdWords, YouTube, and third-party ad platform.
• Background in marketing agency, e-commerce, ideally health supplements, beauty products, financial products in SEA market.
• Excellent communication and presentation skills in English are a must; proficiency in Mandarin, Thai, Vietnamese or other languages is advantageous.
• Strong communication and interpersonal skills.
• Possesses commercial awareness and sensitive to numbers.