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Trade Marketing Leader: Drive Category Growth & Shopper Impact
Job summary
A leading food and beverage company in Malaysia is seeking a Trade Marketing Manager to develop strategies for category growth. This role involves generating shopper insights, executing omnichannel strategies, and managing promotional activities. The ideal candidate will have a Bachelor’s Degree, 5+ years in Trade Marketing and Sales experience. Joining this dynamic team offers the opportunity to influence market share and enhance consumer engagement.
Qualifications
- 5+ years of experience in Trade Marketing and/or Marketing with Sales experience.
- Strong functional skills and leadership capabilities.
Responsibilities
- Generate compelling shopper stories for winning strategies.
- Support the ICP process by identifying key opportunities.
- Implement activities to drive category growth.
- Execute omnichannel strategy with tailored plans.
- Develop briefs with the Marketing team.
- Manage TTS spend plan vs actuals of the Category.
- Drive SRM implementation with the sales team.
- Prepare for new product trade launches.
- Assist on customized promotional activities.
- Recommend promotional opportunities and ensure adherence to company policies.
Skills
Education
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.