Assistant Manager - Branding & Communications

GAMUDA; Rawang; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading property development company in Malaysia is seeking an experienced digital marketing professional. This role involves executing branding initiatives, managing social media engagement, and supporting performance marketing strategies. The ideal candidate will have a strong creative mindset, excellent communication skills in English or Bahasa Malaysia, and at least 5 years of experience in digital marketing. The position demands strong organizational skills and an eagerness to keep up with digital trends and storytelling in marketing. The company offers a dynamic work environment with opportunities for brand collaboration.

Qualifications

• At least 5 years of experience in digital marketing, social media, or performance marketing.
• Strong organizational and time management skills.
• Excellent written and verbal communication skills in English or Bahasa Malaysia.

Responsibilities

• Plan and execute on-ground events and activations.
• Monitor social media engagement and respond to inquiries.
• Track and analyze key campaign metrics.

Skills

Digital marketing

Social media management

Performance marketing

Content creation

Event planning

Tools

Meta

Google

TikTok

Job description

Job Summary

As part of the Brand & Communications team, you will support the team in executing impactful branding communication initiatives that strengthen Gamuda Land’s brand presence and assist project teams in content rollouts and performance marketing strategies. This role requires a strong blend of creativity and analytical thinking, with a passion for performance marketing, a good aesthetic sense, content instinct, and an eye for the latest digital trends.

Key Responsibilities

• Responsible in planning and executing on-ground events and activations.
• Liaise with vendors on the design, production, and installation of marketing collaterals (e.g., frame buntings, hoardings, signages).
• Monitor social media engagement and provide timely responses to customer inquiries or feedback.
• Liaise with media partners to support branding campaigns, including online article platforms, press releases, advertorials, editorials, and KOL/ influencer campaigns.
• Work closely with agency in creating and proofreading artwork, visuals, and marketing materials to ensure accuracy and brand alignment.
• Provide on-site support during events and activations to ensure seamless execution.
• Coordinate with tenants for their activations, shop openings, and related activities.
• Work closely with internal teams and external stakeholders to deliver projects within deadlines.

Digital Rollout & Omnichannel Campaign

Support the planning and execution of integrated digital campaigns across Meta, Google, TikTok (future), programmatic, and native platforms to drive traffic, engagement, and sales conversions. Confident to appear as on-screen talent when needed.

Performance Marketing

Track and analyse key campaign metrics (e.g. CPL, CPA, CTR), generate actionable insights, and recommend optimisation strategies for better outcomes.

Content Strategy

Collaborate with internal and external creative teams—especially on CGI, visual production, and adaptation works—and coordinate with digital and creative agencies to develop compelling creatives and social media content that align with the brand voice and resonate with Malaysian audiences.

Social Media Trends & Brand Collaborations

Stay current with digital and social trends (e.g. TikTok challenges, Instagram trends, viral content) and propose fresh, culturally relevant content and collaboration ideas to boost brand engagement. Conduct occasional competitor research to stay up to date with market trends and best practices.

Others

Provide occasional support with e-paperwork for internal approvals. Review campaign performance reports from agencies, extract key insights, and present recommendations to enhance campaign effectiveness and guide future planning.

Qualifications

• At least 5 years of experience in digital marketing, social media, or performance marketing
• A good eye for visuals and aesthetics, especially within property, lifestyle, and community-driven content
• Excellent written and verbal communication skills in English or Bahasa Malaysia
• Passionate about digital trends, storytelling, and content creation — always eager to pitch new ideas and brand collaborations
• Strong organizational and time management skills, with the ability to handle multiple tasks.
• Good communication and interpersonal skills to liaise effectively with tenants, vendors, media, and internal teams.
• Have knowledge of social media platforms (Facebook, Instagram, TikTok) and content management.
• Creative mindset with attention to detail.
• Willing to work on weekends or public holidays when events are scheduled.

Expected Minimum Years of Experience

5 years