Executive, Marketing

UEM Sunrise Berhad; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A property development company in Kuala Lumpur is seeking a Marketing Executive to lead marketing campaigns and promotions for property launches and events. The ideal candidate will have a Bachelor's degree in marketing or related field along with 2 - 3 years of experience. Responsibilities include managing digital marketing campaigns, liaising with vendors, and conducting market research. Strong analytical, communication, and creative skills are essential. This role is perfect for someone who is passionate about marketing and eager to drive impactful results.

Qualifications

• 2 - 3 years of relevant experience in marketing.
• Strong ability to focus on customer/market and take initiative.

Responsibilities

• Plan, coordinate, and execute marketing campaigns.
• Manage digital campaigns across various platforms.
• Conduct market studies and competitor benchmarking.
• Liaise with advertising/media agencies and vendors.

Skills

Analytical thinking

Communication skills

Time management

Creativity

Customer focus

Education

Bachelor's degree in marketing or related field

Job description

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Marketing Campaigns and Promotions

• Plan, coordinate, and execute marketing campaigns to promote property launches, roadshows, exhibitions, and events.
• Oversee event/roadshow arrangements, including logistics, vendor coordination, and on-site support.
• Liase with relevant parties to ensure timely delivery of marketing collaterals (brochures, flyers, banners, digital assets, etc.) in line with brand guidelines.
• Support sales team with marketing collaterals and campaign activities to drive leads and conversions.

Digital Marketing (Main Focus)

• Plan and manage digital campaigns across social media, property portals, search engines, and email.
• Prepare design and content briefs with clear objectives and inputs for the creative agency/studio team.
• Coordinate and follow up on the status of creative deliverables to ensure timely completion.
• Review and provide feedback on creative outputs to ensure alignment with campaign goals and brand guidelines.
• Monitor, analyse, and optimise campaign performance

Creative Development (Non-Digital)

• Work closely with internal stakeholders and agencies on creative materials.
• Prepare and submit creative briefs; follow up on creative brief status to ensure timely delivery of artworks and content.
• Ensure consistency of brand messaging across all platforms.

Market Research & Competitor Analysis

• Conduct market studies and competitor benchmarking to identify opportunities and trends.
• Provide insights and recommendations to support management decision-making.

Administrative & Coordination

• Liaise with advertising/media agencies, creative vendors, and property portals.
• Ensure marketing activities are delivered on time and within budget.
• Handle approvals, documentation, and preparation of marketing reports.

Qualifications

• Bachelor's degree in marketing or related field
• 2 - 3 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media