Assistant Manager, Marketing Planning

Malaysia Airlines Berhad; Malaysia; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading airline company in Malaysia is seeking an Assistant Manager for Marketing Planning. This role involves developing strategic marketing initiatives to enhance brand presence and drive business growth. The ideal candidate will have 3-5 years of experience in marketing, strong analytical skills, and proficiency in digital marketing tools. Competitive compensation and dynamic work environment offered.

Qualifications

• Minimum of 3 - 5 years of experience in marketing or campaign planning.
• Experience within the airline industry is preferred.
• Flexibility to adapt to a fast-paced work environment.

Responsibilities

• Assist in formulating and implementing marketing plans.
• Conduct market research and competitor analysis.
• Monitor and analyze marketing performance metrics.

Skills

Analytical skills

Communication skills

Creative thinking

Project management

Education

Degree in Marketing or Business Administration

Tools

Microsoft Office Suite

Marketing analytics tools

Digital marketing platforms

Job description

Career Opportunities: Assistant Manager, Marketing Planning (22583)

Head of Digital Marketing & Marketing Planning

Role Purpose

The Assistant Manager, Marketing Planning plays a crucial part in supporting the development and execution of strategic marketing initiatives to promote MAG Airline Business' brand presence and drive business growth. Reporting to the Head of Digital Marketing & Marketing Planning, you will collaborate closely with cross-functional teams to ensure alignment with overall business objectives and marketing strategies.

Key Accountability

• Assist in the formulation and implementation of comprehensive marketing plans and campaigns to achieve brand awareness, revenue targets, customer acquisition & retention.
• Conduct market research, competitor analysis, and consumer insights to identify trends, opportunities, and challenges in the aviation industry and key markets.
• Support in the development of marketing strategies and tactics across various channels, including digital, social media, advertising, sponsorships, and partnerships.
• Coordinate with internal stakeholders, such as Station Marketing, Sales, Revenue Management, Ancillary and Network Planning teams to ensure seamless execution of marketing initiatives and alignment with business priorities.
• Collaborate with external agencies, vendors, and partners to manage project timelines, budgets, and deliverables effectively.
• Monitor and analyse marketing performance metrics, KPIs, and ROI to measure progress against targets, evaluate campaign effectiveness and identify areas for improvement.
• Stay updated on industry trends, best practices, and emerging technologies to propose innovative marketing solutions and strategies.

Qualification & Experience

• Degree in Marketing, Communication Design, Commerce or Business Administration
• Minimum of 3 - 5 years of experience in marketing, campaign planning, project management, preferably within the airline industry or related sectors.
• Proficiency in Microsoft Office Suite, marketing analytics tools, and digital marketing platforms.
• Creative thinking and problem-solving abilities with a passion for innovation and continuous improvement.
• Flexibility to adapt to a fast-paced and dynamic work environment, with a strong sense of accountability and ownership.

Personality Traits

• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication, presentation, and interpersonal skills with the ability to collaborate effectively across diverse teams and stakeholders.
• Proven project management capabilities, including prioritization, organization, and attention to detail.