Retail Strategy & Marketing Executive

MOG GROUP OF COMPANIES; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading retail company in Malaysia is seeking a highly driven Retail Marketing Executive to lead and support marketing initiatives that drive in-store traffic and enhance brand visibility. The role involves executing impactful campaigns, coordinating events, and working closely with various teams to optimize performance. Candidates should have a degree in Marketing or a related field, along with 3–5 years of retail marketing experience. Fluency in English and Bahasa Malaysia is essential, with Mandarin being a bonus.

Benefits

Career growth in marketing

Collaboration with leading brands

Dynamic work environment

Qualifications

• 3–5 years of experience in retail marketing.
• Experience in eyewear, beauty, FMCG, or lifestyle retail is a plus.
• Fluent in English and Bahasa Malaysia.

Responsibilities

• Develop and execute retail marketing campaigns.
• Create promotional mechanics and thematic campaigns.
• Plan and coordinate in-store activations and events.
• Collaborate with suppliers on launches and promotions.

Skills

Retail marketing experience

Event coordination

Stakeholder management

Data analysis

Creative thinking

Education

Degree in Marketing, Business, Communications

Job description

Job Summary:

We are seeking a highly driven and detail-oriented Retail Marketing Executive to lead / support the execution of retail-focused marketing initiatives that drive in-store traffic, brand visibility, and campaign engagement across MOG’s nationwide outlet network. You will act as a bridge between marketing strategy and retail execution, ensuring that every campaign or activation is optimized for results at the store level. You will also play a secondary role in category management, thus working closely with brand principals and the merchandising team to uplift product performance and deliver compelling in-store experiences.

Key Responsibilities

• Develop and execute retail-focused marketing campaigns to drive store traffic and meet brand objectives.
• Create engaging promotional mechanics, thematic campaigns, and festive activations to increase walk-ins and conversion.
• Plan and coordinate in-store activations, roadshows, pop-ups, trunk shows, and store launch events.
• Work with events, creative, and operations teams to ensure smooth and impactful executions.
• Align with Digital Marketing, Creative, and Content teams to maximise campaign visibility across online and offline channels.
• Partner with Merchandising to plan monthly/quarterly promotions based on stock performance and new launches.
• Support the growth of assigned product categories across the retail network.
• Collaborate with suppliers and brand principals on launches, promotions, in-store visibility, and staff training materials.
• Monitor campaign and store performance, including traffic, sales uplift, and product take-up.
• Prepare post-campaign reports with ROI analysis and recommend improvements for future initiatives.

Requirements

• Degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in retail marketing, trade marketing, or brand activation.
• Experience in eyewear, beauty, FMCG, or lifestyle/healthcare retail is an advantage.
• Strong understanding of retail operations and shopper marketing.
• Excellent planning and coordination skills, able to manage multiple outlets and campaigns simultaneously.
• Confident in stakeholder management, both internal and external (suppliers, store team, merchandising etc).
• Creative thinker with a hands‑on attitude — able to take ideas from pitch to execution.
• Strong team player who can collaborate across departments and provide progress updates clearly and regularly.
• Data-literate: able to analyze performance, identify insights, and translate them into actions.
• Fluent in English and Bahasa Malaysia; Mandarin proficiency is a bonus.

What We Offer

• Opportunity to lead nationwide retail activations and impactful product campaigns
• A fast‑paced environment with career growth in brand and trade marketing
• Access to leading eyewear brands and close collaboration with cross‑functional teams