Senior Executive - Brand Marketing

Taylor's University; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A prestigious educational institution in Selangor is seeking a Marketing Officer to support the Head of Marketing. This role involves building the institution’s brand through strategic marketing, executing marketing plans, and driving campaigns. The ideal candidate has a Bachelor's in Marketing or Business Management, with 3-4 years of relevant experience, particularly in digital marketing. Strong skills in campaign management, data analysis, and tools like Salesforce and Microsoft Office are preferred. The position also demands good interpersonal skills and a collaborative approach.

Qualifications

• 3 - 4 years of marketing experience, preferably in MNC or education industries.
• Strong working knowledge of Microsoft Office, especially Excel and PowerPoint.
• Excellent campaign management skills from planning to execution.

Responsibilities

• Assist in executing the annual marketing plan based on consumer insights.
• Lead planning and execution of marketing campaigns.
• Monitor lead generation and evaluate marketing messaging impact.

Skills

Campaign management

Digital marketing

Analytical skills

Interpersonal skills

Critical thinking

Education

Bachelor’s Degree in Marketing or Business Management

Tools

Microsoft Excel

Salesforce

Qlik Sense

Adobe

Job description

Job Overview

This position supports the Head of Marketing (TU) in building the Taylor’s University brand to be the preferred choice of institution for tertiary education through strategic marketing activities, specifically brand & product management. Communication and alignment with internal & external stakeholders to achieve cycle KPI is an integral part of the job.

Key Result Areas / Responsibilities

• Assist Head of Marketing (TU) in the execution of the annual marketing plan based on identifying key issues and opportunities developed through detailed consumer insight understanding and internal data.
• Assist Head of Marketing (TU) in crafting compelling brand messaging aligned towards institution’s vision and to develop consistent and effective key messages across all communication channels.
• Lead the planning and execution of marketing campaigns, driving collaboration with the stakeholders and leveraging the right internal processes.
• Align with internal stakeholders on execution & activation of marketing activities in accordance with marketing calendar and activity plans. Pro-actively work with cross functional team and agencies to plan, create, execute and monitor all campaigns especially digital campaigns and work on optimization plans.
• Be the key driver/owner and consultant for various schools/faculties, including leading marketing campaigns for schools, update website & collaterals and preparing marketing materials in a timely manner.
• Ensure key KPIs are met:
  • Lead various schools in driving leads through customized marketing plans based on school insights and data.
  • Weekly monitoring of lead generation and evaluate the impact of marketing messaging in achieving their stated objectives, including impact on lead flow.
  • Keep track of marketing expenses and report to manager on monthly basis to ensure proper tracking of marketing budget.
• Report preparations and presentation reports to stakeholders including monitoring of market trends and competitors’ activities to ensure our messaging is relevant and will stay top of mind.
• Establish and improve day-to-day operations to achieve optimal efficiency via further development of promotional effectiveness and evaluation measurement tools/reports.
• Agency management – liaise and drive projects with multiple stakeholders (such as media agency, vendors, internal creative, digital & Comms team) to ensure campaign deliverables are executed and in accordance with plan.
• Assist Head of Marketing (TU) in project status updates and process documentation works of marketing estimates, billings and vendor invoices within approved budgets.
• Other administrative responsibilities including:
  • Raising PR/PO documents to ensure that various A&P plans are booked on time.
  • Coordinate requests for marketing collaterals for event and promotion activities.
  • Publish weekly reporting on lead indicators.
  • Support marketing manager’s administrative task.

Minimum Academic / Professional Qualification

Bachelor’s Degree in Marketing or Business Management

Related Experience

• 3 - 4 years marketing experience and preferably experience with MNC/ Education industries. Digital experience is an advantage.
• Strong working knowledge of Microsoft office (especially Microsoft Excel & PowerPoint), good numerical acumen as well as verbal skills.
• Strong analytical skills ie; consumer behavior and data insights
• Excellent campaign management (end to end planning)
• Knowledge to work with Salesforce, Qlik Sense, Adobe is added advantage

Competencies (BEHAVIOURAL)

• A strong self-starter who is collaborative in nature
• Good sense of critical thinking and solution oriented
• Ability to work within cross functional teams: Good interpersonal, communication and listening skills
• A good team player with strong initiative and follow-through
• Independent, resourceful and pro-active approach to problem solving
• Upholds high integrity and quality of work