Senior Marketing Specialist

CBS Consulting; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading international consultancy is seeking a Senior Marketing Specialist in Kuala Lumpur to drive demand and strengthen brand presence through integrated marketing initiatives. This role involves managing campaigns, collaborating with sales and product teams, and overseeing digital marketing efforts. The ideal candidate has a Bachelor's degree in Marketing, at least 3 years of experience, and proficiency in Adobe Creative Suite. Strong communication skills and a data-driven mindset are essential for this position.

Qualifications

• Minimum 3 years of relevant experience in Marketing.
• Proven experience in marketing campaign management, preferably in a B2B or cross-market environment.
• Excellent command of English; Mandarin proficiency is advantageous.

Responsibilities

• Lead external marketing initiatives, including event management and sponsorships.
• Manage end-to-end campaign planning and execution.
• Collaborate with sales and product teams to align marketing strategies.

Skills

Marketing campaign management

Digital marketing

Content development

Project management

Data-driven mindset

Stakeholder management

Communication skills

Sales collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Adobe Creative Suite (Illustrator, Photoshop, InDesign)

Job description

cbs APAC is a leading international consultancy headquartered in Heidelberg, Germany. We deliver high-end quality consulting and technology services to largeindustrial corporations that run SAP. For more information about our company, please visit our website at cbs APAC.

Job Summary

The Senior Marketing Specialist is responsible for planning, executing, and optimizing integrated marketing initiatives that drive demand, strengthen brand presence, and support business growth. This role works cross-functionally with sales, product, regional, and business unit (BU) teams to deliver measurable marketing outcomes across external marketing, digital channels, and content initiatives.

Position: Senior Marketing Specialist

Module: Marketing

Location: Kuala Lumpur, Malaysia

Job responsibilities

External Marketing & Campaign Management

• Lead external marketing initiatives, including event management, sponsorships, and industry engagements.
• Coordinate cross-market campaign execution, ensuring alignment with business units (BUs) and overall business priorities.
• Manage end-to-end campaign planning and execution, from strategy and budgeting to launch, optimization, and performance reporting.
• Support and execute demand-generation programs designed to drive qualified leads and pipeline growth.

Cross-Functional Collaboration

• Collaborate closely with sales, product, and regional leadership teams to align marketing strategies with commercial objectives.
• Act as a key marketing partner to ensure consistent messaging and effective go-to-market execution across regions and channels.
• Translate business goals into actionable marketing plans with clear KPIs and measurable outcomes.

Digital & Social Media Marketing

• Manage digital and social media channels, ensuring consistent brand voice and effective audience engagement.
• Plan, execute, and optimize digital campaigns to increase awareness, engagement, and lead generation.
• Monitor performance metrics and use insights to continuously improve digital marketing effectiveness.

Content Marketing

• Develop and oversee content marketing initiatives, including campaign assets, thought leadership, and promotional materials.
• Ensure content aligns with brand positioning, customer needs, and campaign objectives.
• Collaborate with internal stakeholders and external partners to produce high-quality, impactful content.

Required Skills and Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of relevant experience in Marketing.
• Proven experience in marketing campaign management, preferably in a B2B or cross-market environment.
• Strong understanding of demand-generation strategies, digital marketing, and content development.
• Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign for the development and adaptation of marketing materials.
• Excellent command of English (verbal and written); Mandarin proficiency is an added advantage.
• Experience working closely with sales and product teams.
• Excellent project management, communication, and stakeholder-management skills.
• Data-driven mindset with the ability to measure and report on marketing performance.

Interested in sharing the ONE passion?

We'd love to hear from you! Please contact us by phone, email, or LinkedIn. Applications should include your résumé (with project descriptions), salary expectations, and references (if available). If you have any questions, please feel free to contact us.

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.