Marketing Manager

Medivet Group; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading pet care company in Kuala Lumpur is seeking a Marketing Manager to oversee brand strategy and integrated marketing campaigns. The ideal candidate will have 6-8 years of marketing experience, including significant digital marketing expertise and team leadership skills. Proficiency in both Bahasa Malaysia and English is essential. This role offers the opportunity to drive brand growth and work cross-functionally within a dynamic team environment.

Qualifications

• Minimum 6-8 years of experience in marketing roles, including 2-3 years in management.
• Proven expertise in brand management and digital marketing.
• Prior experience in the FMCG sector preferred.

Responsibilities

• Develop and implement brand strategies in alignment with market insights.
• Oversee integrated marketing campaigns across multiple channels.
• Lead and mentor a team of marketing professionals.

Skills

Brand Management

Digital Marketing

Strategic Thinking

Team Leadership

Content Development

Education

Bachelor's Degree in Marketing or related field

Master's Degree or professional certifications

Tools

Google Analytics

CRM systems

Marketing automation platforms

Job description

Responsibilities

• Brand Strategy & Management
  • Brand Planning: Develop and implement annual and long-term brand plans for Pets Corner's portfolio in Malaysia with various brand partners, aligning with global brand guidelines and local market insights.
  • Brand Positioning: Define and refine brand positioning, messaging, and value propositions for various product lines to resonate with target audiences (pet owners, breeders, vet professionals).
  • Market Research: Lead market research initiatives to understand consumer insights, market trends, competitive landscape, and identify new opportunities for brand growth.
  • Product Portfolio Management: Work with R&D, Sales, and Supply Chain on product lifecycle management, including new product launches, portfolio optimization, and discontinuation strategies.
  • Budget Management: Manage the overall brand and digital marketing budget with brand partners, ensuring ROI tracking.
  • Digital Strategy: Develop and execute a comprehensive digital marketing strategy encompassing SEO/SEM, social media, content marketing, email marketing, display advertising, and e-commerce marketing.
  • Performance Marketing: Oversee paid digital campaigns (e.g., Google Ads, Meta Ads) to drive traffic, leads, and conversions with a focus on ROI and optimization.
  • Content Strategy: Lead development of engaging, educational, and brand-consistent digital content (articles, videos, infographics) for various platforms.
  • Social Media Management: Develop and manage social media strategies, community management, and influencer collaborations to build brand presence and engagement.
  • Website & CRM: Oversee maintenance and optimization of local website and CRM-enabled data management for targeted consumer communications.
  • Data Analytics: Use digital analytics tools (e.g., Google Analytics) to track, measure, and report on digital campaign performance, deriving actionable insights for continuous improvement.
• Integrated Marketing Campaign Management
  • Campaign Development: Lead end-to-end planning, execution, and evaluation of integrated marketing campaigns across digital and traditional channels, including events and trade marketing.
  • Agency Management: Manage relationships with external agencies to ensure high-quality deliverables and effective campaign execution.
  • Cross-Functional Collaboration: Collaborate with Sales teams to ensure marketing initiatives support sales objectives and drive retail execution.
  • PR & Communications: Oversee public relations efforts and communications to maintain a positive brand image.
• Team Leadership & Development
  • Lead, mentor, and develop a team of Marketing Executives, fostering a high-performance culture.
  • Set objectives, conduct performance reviews, and provide coaching and development plans.
  • Identify skill gaps and facilitate training opportunities to enhance capabilities.

Qualifications

• Education: Bachelor’s Degree in Marketing, Business Administration, Mass Communications, or a related field. A Master’s degree or professional marketing certifications (e.g., Digital Marketing, CIM) are highly advantageous.
• Experience: Minimum 6-8 years of progressive experience in marketing roles, with at least 2-3 years in a managerial capacity, leading marketing strategies and teams.
• Proven expertise in both brand management and digital marketing (SEO, SEM, social media, content, e-commerce).
• Prior experience in the FMCG sector is highly preferred; experience in the pet food industry is a significant advantage.
• Demonstrated success in developing and executing integrated marketing campaigns that drive measurable results.
• Experience managing a team, agency relationships, and marketing budgets.

Requirements

• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
• Excellent leadership, team management, and coaching abilities.
• Outstanding communication, presentation, and interpersonal skills.
• Deep understanding of digital marketing tools, platforms, and analytics.
• Proficiency in CRM systems, marketing automation platforms, and project management tools.
• Creative, innovative, and customer-centric mindset.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Fluent in Bahasa Malaysia and English. Proficiency in Mandarin is a plus.