Senior Executive Marketing & Sales (Property)

Jobstreet Malaysia; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading property marketing agency in Kuala Lumpur is looking for a Marketing Executive to drive property marketing initiatives. The role includes conducting market research, managing campaigns, coordinating sales events, and supporting the marketing budget. Candidates should possess a degree in Marketing or related field and have 3-5 years of experience in property marketing. Digital marketing familiarity and strong coordination skills are essential. This dynamic position requires excellent communication abilities and attention to detail.

Qualifications

• Minimum 3–5 years of relevant experience in property marketing or sales support.
• Strong understanding of property project launch cycle.
• Able to interpret basic performance metrics and prepare updates.

Responsibilities

• Conduct ongoing market and competitor studies.
• Support end-to-end marketing execution for assigned projects.
• Plan and coordinate sales events and activations.

Skills

Property marketing knowledge

Digital marketing

Stakeholder management

Coordination skills

Education

Bachelor’s Degree in Marketing or related field

Tools

Microsoft Office (Excel/PowerPoint)

Canva

Job description

Market & Competitor Intelligence

• Conduct ongoing market, competitor, and pricing studies; track new launches, promotions, positioning, and key market trends.
• Consolidate insights into simple reports and recommendations to support pricing, campaign strategy, and sales planning.

Marketing Planning & Execution (Pre-Launch to Post-Launch)

• Support end-to-end marketing execution for assigned projects (pre-launch, launch, and sustaining phases), ensuring timelines and deliverables are met.
• Coordinate project marketing calendar including teaser, launch campaign, sales events, festive campaigns, and sustaining activities.
• Coordinate with creative agencies and vendors to produce marketing materials, including hoarding design/installation, project microsite and registration journey, brochures/flyers, videos, social media assets, scale model, show unit branding, and other collaterals.
• Ensure all materials comply with brand guidelines, approvals, and relevant regulatory / compliance requirements where applicable.
• Work with internal teams and/or agencies on digital campaigns (e.g., social media, Google/Meta ads, property portals) to generate quality leads and drive registrations.
• Monitor basic campaign performance (leads, CPL, conversion, registrations) and coordinate optimisation actions with agencies.
• Liaise with appointed real estate / marketing agencies on sales activities, events, and weekly sales progress updates.
• Coordinate sales gallery activities and ensure sales tools/materials are updated and available for the sales team and agencies.

Creative & Vendor / Agency Management

• Coordinate with creative agencies and vendors to produce marketing materials, including (but not limited to) hoarding design/installation, project microsite and registration journey, brochures/flyers, videos, social media assets, scale model, show unit branding, and other collaterals.
• Ensure all materials comply with brand guidelines, approvals, and relevant regulatory / compliance requirements where applicable.

Digital Marketing & Lead Generation Support

• Work with internal teams and/or agencies on digital campaigns (e.g., social media, Google/Meta ads, property portals) to generate quality leads and drive registrations.
• Monitor basic campaign performance (leads, CPL, conversion, registrations) and coordinate optimisation actions with agencies.

Sales Support & Agency Liaison

• Liaise with appointed real estate / marketing agencies on sales activities, events, and weekly sales progress updates.
• Coordinate sales gallery activities and ensure sales tools/materials are updated and available for the sales team and agencies.

Events & On-Ground Activations

• Plan and coordinate sales events, roadshows, exhibitions, and previews (including logistics, booth setup, staffing, and materials).
• Work closely with vendors to ensure smooth event execution and post-event follow-up.

Reporting & Stakeholder Coordination

• Prepare regular reports on sales performance, campaign updates, lead status, and marketing progress for internal stakeholders.
• Coordinate internal approvals and alignments across relevant departments (Sales, Product, Design, Corporate Comms, Finance, Procurement, etc.).

Budget & Admin Coordination

• Support marketing budget tracking for assigned projects, including PO/PR coordination, vendor quotations, invoice documentation, and cost control within approved budget.
• Maintain proper filing/records for marketing materials, vendor agreements, and campaign documents.

Requirements

• Diploma / Bachelor’s Degree in Marketing, Business, Mass Communication, Real Estate, or related field.
• Minimum 3–5 years of relevant experience in property marketing and/or property sales support, preferably with a property developer, real estate agency, or marketing agency handling property accounts.
• Strong understanding of property project launch cycle (pre-launch planning, launch execution, sustaining marketing).
• Hands-on experience coordinating agencies/vendors, marketing collaterals, and sales events/roadshows/exhibitions.
• Familiar with digital marketing and lead generation channels (property portals, social media campaigns, microsites/registration forms, WhatsApp/CRM follow-up flow is a plus).
• Able to interpret basic performance metrics and prepare clear weekly/monthly updates.
• Good communication and stakeholder management skills; able to work with internal teams and external agencies.
• Strong coordination, timeline management, and attention to detail.
• Proficient in Microsoft Office (Excel/PowerPoint); knowledge of Canva / basic design briefing is an added advantage.
• Willing to work on weekends/after-hours when required for launches and events.