Brand Marketing Executive (Modern Trade)

Encompass Corporation; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading consumer goods company in Malaysia is seeking a Brand Marketing Executive to drive sales and brand awareness within the trade channel. This full-time role involves developing strategic marketing initiatives, managing promotional activities, and building relationships with retail partners. Candidates should have at least 2 years of relevant experience, strong communication skills, and a desire to grow in brand marketing. Comprehensive benefits including competitive salary and healthcare plan are offered.

Benefits

Competitive salary and performance bonuses

Comprehensive healthcare plan

Medical and life insurance coverage

Generous annual and sick leave

Team-building activities

Qualifications

• Minimum 2 years of experience in brand or trade marketing, preferably in FMCG.
• Strong understanding of trade marketing principles and campaign execution.
• Excellent communication skills to build relationships with trade partners.
• Proficient in data analysis to inform marketing strategies.
• Strong desire to learn and grow in brand marketing.

Responsibilities

• Collaborate with marketing to develop strategic trade marketing plans.
• Manage and coordinate promotional activities to boost consumer engagement.
• Gather and analyse market data for trade marketing strategies.
• Build strong relationships with key trade partners.
• Monitor and report on trade marketing campaign success.

Skills

Brand marketing experience

Trade marketing principles

Communication skills

Data analysis

Proactive attitude

Job description

Brand Marketing Executive (Modern Trade)

Join En Compass Sdn Bhd as a Trade Marketing Executive based in Elmina, Selangor. In this full-time position, you will be responsible for developing and executing strategic marketing initiatives to drive sales and brand awareness within the trade channel. With a focus on trade marketing, you will work closely with key retail partners to develop and implement effective promotional campaigns that increase product visibility and customer engagement.

Responsibilities

• Collaborate with the marketing team to develop and execute strategic trade marketing plans
• Manage and coordinate promotional activities, such as in-store displays, product demonstrations, product launches, promoter management and joint marketing initiatives with retail partners to increase consumer awareness and engagement
• Gather and analyse market data to identify trends and opportunities, and use this information to inform trade marketing strategies
• Build and maintain strong relationships with key trade partners, ensuring excellent customer service and timely communication
• Assist in executing brand strategies and marketing plans to meet business growth targets. Assist in the development of marketing materials and assets tailored for the trade channel
• Manage and monitor the trade marketing budget for assigned brands or channels, ensuring all activities are executed within financial guidelines
• Monitor and report on the success of trade marketing campaigns, making recommendations for improvements. Provide input and support for broader marketing initiatives, as required
• Prepare and maintain brand performance reports, providing actionable insights to optimize marketing effectiveness

Qualifications

• Minimum 2 years of experience in brand marketing, trade marketing or similar role, preferably within the FMCG industry (Modern Trade/ Pharmacy/ Super/Hypermarket)
• Strong understanding of trade marketing principles and the ability to develop and execute effective campaigns
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with trade partners
• Proficient in data analysis and reporting, with the ability to use insights to inform marketing strategies
• Strong desire to learn and grow in brand marketing. Proactive and solution-oriented, with a keen eye for detail
• Familiarity with marketing tools and techniques, and a willingness to stay up-to-date with industry trends

What we offer

At En Compass Sdn Bhd, we value our employees and strive to provide a rewarding and fulfilling work environment. Some of the benefits you can expect include:

• Company benefits
• Competitive salary and annual performance reviews (Bonus)
• Comprehensive healthcare plan
• Comprehensive medical and life insurance coverage
• Generous annual leave and sick leave entitlement
• Team-building activities and social events

About us

En Compass Sdn Bhd is a leading consumer goods company with a strong presence in the Malaysian market. Our diverse portfolio of brands spans a wide range of product categories, from personal care to household items. We are known for our innovative approach to marketing and our commitment to delivering exceptional value to our customers. At the heart of our success is a talented and dedicated team of professionals who share our passion for excellence.

Apply now to join our team and take the next step in your career!

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