Senior Manager, Digitalization & Innovation

Asian Banking School Sdn. Bhd.; Kuala Lumpur; On-site; MYR 130,000 - 180,000; Full time

Job summary

A leading educational institution in Kuala Lumpur is seeking a Senior Manager for Digitalization & Innovation. The ideal candidate will drive the digitalization roadmap and oversee projects like the ABS Digital Learning Portal. Required qualifications include a Master’s degree in Digital Marketing and significant experience in digital transformation. This role requires strong stakeholder engagement and a strategic mindset to enhance the ABS brand in the global market, leveraging digital technologies and marketing strategies.

Qualifications

• Master’s degree in a related field required.
• 8–12 years of experience in digital transformation or edtech commercialization.
• Strong digital marketing execution abilities.

Responsibilities

• Drive and operationalize the digitalization roadmap.
• Develop and execute commercialization strategy for the ABS Digital Portal.
• Lead digital marketing campaigns and track performance.

Skills

Digital transformation

Digital marketing

Project management

Stakeholder engagement

Innovation management

Education

Master’s degree in Digital Marketing, Instructional Design, Information Systems or related field

Certification in Digital Marketing (e.g., HubSpot, Google Analytics)

Project Management certification (PMP, Agile)

Tools

LMS

AI tools

SEO/SEM

CRM

Analytics tools

Job description

Senior Manager, Digitalization & Innovation

A. Strategic Planning & Digital Leadership

Drive and operationalize the ABS digitalization roadmap as outlined in the ABS Strategic Vision 2025–2026.

Serve as the CEO’s lead advisor and project partner on all digital education initiatives.

Align all digital projects with ABS’s business goals, brand identity, and market expansion strategies.

Oversee end-to-end development and rollout of the ABS Digital Learning Portal (DLP).

Coordinate technical integration, UI/UX design, hosting, and maintenance of the platform.

Ensure AI-driven features (e.g., avatars, learning analytics) are effectively embedded and scalable.

Deploy and manage hybrid classroom solutions (e.g., ClassIn) for immersive training delivery.

Lead the design and operations of the virtual recording studio for content production and live delivery.

D. Commercialization & Global Digital Marketing Strategy

Develop and execute a comprehensive commercialization strategy for the ABS Digital Portal targeting ASEAN, Asian, and global financial markets.

Lead digital marketing campaigns using SEO, SEM, social media, content marketing, email marketing, and analytics tools.

Strategically position the ABS brand on platforms like LinkedIn, YouTube, and regional edtech marketplaces to attract international enrolments.

Collaborate with the Business Development Division to establish commercial partnerships and licensing models with banks, universities, and training providers globally.

Track customer acquisition costs (CAC), conversion rates, and retention metrics to optimize marketing performance.

Establish ABS’s thought leadership in digital banking education via webinars, blogs, and global outreach campaigns.

E. Data Analytics, User Experience & Innovation

Apply AI and data analytics to monitor learner engagement, optimize course design, and generate reporting dashboards.

Continuously refine learner experience and improve platform usability and performance.

Stay abreast of edtech trends to propose new digital products, certification models, and monetization opportunities.

Education & Qualifications

Master’s degree in Digital Marketing, Instructional Design, Information Systems, Innovation Management, or related field.

Certification in Digital Marketing (e.g., HubSpot, Google Analytics, Meta Blueprint) is highly desirable.

Project Management certification (PMP, Agile) is an advantage.

Experience

8–12 years’ experience in digital transformation or edtech product commercialization.

Proven success in launching and marketing digital learning platforms or digital products globally.

Deep understanding of customer journeys in B2B and B2C digital education markets.

Strategic commercial thinking with hands‑on digital marketing execution ability.

Strong technological fluency across LMS, AI tools, SEO/SEM, CRM, and analytics.

Excellent leadership and stakeholder engagement skills.

High attention to detail, timelines, and quality.

Other Requirements

Able to work closely with the CEO and senior leadership on high-priority initiatives.

Willing to travel for international engagements and conferences.

Strong alignment with ABS’s innovation, professionalism, and education excellence values.