Digital Marketing Assistant Manager

Twenty8 Ventures Sdn. Bhd.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing agency in Kuala Lumpur seeks a Digital Marketing Manager to oversee daily operations and manage client campaigns. Responsibilities include developing marketing strategies, handling social media accounts, and analyzing campaign performance to optimize results. Ideal candidates will have 1-3 years of relevant experience, strong communication skills, and be fluent in English and Chinese. The role offers competitive benefits including annual leave, medical coverage, and an annual bonus.

Benefits

Annual Leave

Medical and Hospitalisation Leave

EPF

SOCSO

EIS

Annual Bonus

Training Provided

5 Working Days

Qualifications

• 1-3 years of experience in agency or relevant fields.
• Experience in ads buying with Ads Manager.
• Able to work under pressure in a fast-paced environment.

Responsibilities

• Manage day-to-day operations within the organization.
• Implement operational strategies and policies.
• Analyze campaign performance for optimization.

Skills

Ads Manager proficiency

Ad copywriting

Communication

Analytical skills

Team collaboration

Fluency in English

Fluency in Chinese

Education

Diploma/ Bachelor's degree in Advertising, Marketing, Media, Communications, or related field

Tools

Facebook Ads

Google Ads

Google Analytics

Shopee Ads

TikTok Ads

Job description

Overview

Take responsibility for the overall management and efficiency of day-to-day operations within the organization. Develop and implement operational strategies, policies, and procedures that align with the company's goals and objectives. Brainstorm and generate ideas and strategies for marketing campaigns according to the client's needs and objectives. Develops engaging, creative, innovative content for regularly scheduled posts and ads. Managing the client's social media accounts (Facebook/ Instagram/ Tik Tok/ Xiao Hong Shu/ Lemon8/ Lazada/ Shopee/ Google). Collaborating with the Creative Team to ensure that posts are engaging. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Daily monitoring and analyzing the campaign performance to identify the opportunities for optimization. Manage a team of digital marketing professionals, including setting goals, providing guidance, and ensuring collaboration among team members. Stay updated with industry trends and conduct market research to identify opportunities for growth and improvement in digital marketing strategies. Maintain brand consistency across all digital marketing channels and ensure that messaging aligns with the brand's identity and values. Conduct A/B tests to optimize marketing campaigns and strategies for better performance. Be prepared to respond to digital marketing crises or reputation management issues promptly and effectively.

Responsibilities

• Take responsibility for the overall management and efficiency of day-to-day operations within the organization.
• Develop and implement operational strategies, policies, and procedures that align with the company's goals and objectives.
• Brainstorm and generate ideas and strategies for marketing campaigns according to the client's needs and objectives.
• Develops engaging, creative, innovative content for regularly scheduled posts and ads.
• Managing the client's social media accounts (Facebook/ Instagram/ Tik Tok/ Xiao Hong Shu/ Lemon8/ Lazada/ Shopee/ Google).
• Collaborating with the Creative Team to ensure that posts are engaging.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Daily monitoring and analyzing the campaign performance to identify the opportunities for optimization.
• Manage a team of digital marketing professionals, including setting goals, providing guidance, and ensuring collaboration among team members.
• Stay updated with industry trends and conduct market research to identify opportunities for growth and improvement in digital marketing strategies.
• Maintain brand consistency across all digital marketing channels and ensure that messaging aligns with the brand's identity and values.
• Conduct A/B tests to optimize marketing campaigns and strategies for better performance.
• Be prepared to respond to digital marketing crises or reputation management issues promptly and effectively.

Qualifications

• Required minimum 1-3 years of experience in agency or relevant fields.
• Possess Diploma/ Bachelor\'s degree in Advertising, Marketing, Media, Communications, Business Admin or any related field.
• Experience of ads buying with Ads Manager in creating effective ads and analyzing the performance to provide insight and data-driven decision for clients to meet their objectives.
• Experience in writing engaging ad copy.
• Experience in Facebook Ads/ Google Ads/ Google Analytics/ Shopee Ads/TikTok Ads.
• Strong communication skills to collaborate with a cross-functional team.
• Able to consistently meet deadlines, multi-task and problem-solving with strong attention to detail.
• Able to work under pressure in a fast-paced environment.
• Fluency in English and Chinese (both written and spoken) is preferred.

Benefits

• Annual Leave
• Medical and Hospitalisation Leave
• EPF
• SOCSO
• EIS
• Annual Bonus
• Training Provided
• 5 Working Days