Digital Marketing Manager - Media and Campaigns, East Asia

Schneider Electric North America; Petaling Jaya; On-site; MYR 70,000 - 100,000; Full time

Job summary

A global leader in energy management seeks a Digital Marketing Manager – Media and Campaigns to oversee paid media campaigns and optimize ROI. Responsibilities include managing agency relations, implementing digital strategies, and analyzing performance metrics. The ideal candidate will have over 5 years of experience in digital marketing with expertise in media platforms and stakeholder management. Competitive compensation is offered in a collaborative and inclusive environment.

Qualifications

• 5+ years in digital marketing with a focus on paid media and campaign management.
• Proven experience managing agencies and optimizing media performance.

Responsibilities

• Drive adoption of digital marketing from stakeholders.
• Define paid media strategy across platforms.
• Own campaign lifecycle and ensure KPIs are met.
• Engage with agencies for campaign execution.
• Analyze performance and recommend optimizations.

Skills

Expertise in paid media platforms

Strong analytical skills

Excellent communication

Stakeholder management

Education

Bachelor’s degree in Marketing, Digital Media, Business

Tools

Google Ads

Meta Ads

LinkedIn

Job description

Mission (About the Role)

The Digital Marketing Manager – Media and Campaigns is responsible for planning, executing, and optimizing paid media campaigns across digital channels to drive lead generation and ROI. This role manages social media advertising, CRM/drip programs, and ensures alignment with global campaign guidelines. A critical focus is on agency management for media buying and creative execution, while maintaining oversight and accountability for performance and strategic direction, reporting functionally to Head of Digital Strategy but operationally dotted line to Senior Digital Partner – Channel to drive optimized results.

What will you do?

Stakeholder Management:

• Drive a higher level of adoption and buy in of digital marketing from various stakeholders
• Elevate the importance and awareness of digital marketing and advanced marketing methodology

Paid Media Strategy & Execution

• Define paid media strategy across search, social, and display platforms.
• Oversee campaign planning and ensure alignment with global frameworks.

Campaign Management

• Own end-to-end campaign lifecycle: briefing, media planning (execution and reporting via agency)
• Ensure campaigns meet KPIs and deliver measurable ROI.

Agency Engagement & Oversight

• Act as primary liaison with media and creative agencies for campaign execution
• Provide clear briefs, approve plans, and monitor agency performance against SLAs
• Ensure agency deliverables meet brand standards, timelines, and quality benchmarks.

Own Delivery vs. Agency Dependency

• Agency-led: Media buying, creative development, localization, and execution.
• In-house responsibilities: Strategic planning, budget allocation, KPI setting, performance analysis, and stakeholder reporting.

Performance Analysis & Optimization

• Track campaign KPIs (CTR, CPC, conversion rates) and provide actionable insights.
• Recommend optimizations to agencies and internal teams for cost efficiency and lead quality.

Cross-Functional Collaboration

• Work with Channel Marketing, Marcom for campaign consistency and creative assets
• Partner with global teams for adherence to campaign frameworks and best practices.

Key Deliverables:

• Paid media plans and performance reports
• ROI analysis and optimization recommendations
• Agency briefs and quality evaluations

Collaboration:

• Internal: Marcom, Commercial BU.
• External: Media agencies (execution), Creative agencies (assets), Global campaign teams.

KPIs & Success Metrics:

• Paid Media Performance: new names
• Campaign ROI
• Agency Management:
• Lead Generations and Opportunity generation

What qualifications will make you successful?

Education:

• Bachelor’s degree in Marketing, Digital Media, Business, or related field.

Experience:

• 5+ years in digital marketing with a focus on paid media and campaign management.
• Proven experience managing agencies and optimizing media performance.

Skills:

• Expertise in paid media platforms (Google Ads, Meta Ads, LinkedIn, etc.).
• Strong analytical skills for campaign performance and ROI tracking.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple campaigns and deadlines effectively

Let us learn about you! Apply today.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World’s most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

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