Performance Marketing Lead - Digital Growth & Planning

CNI Enterprise (M) Sdn. Bhd.; Selangor; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

A leading digital marketing firm in Malaysia seeks a Performance Marketing Lead to own and drive paid media performance across multiple platforms including Google Ads and Meta Ads. The successful candidate will be responsible for developing performance strategies, executing campaigns, and optimizing digital funnels for measurable business growth. The role demands strong analytical skills, experience with conversion tracking, and a collaborative approach. Benefits include health insurance, hybrid working options, and opportunities for promotion.

Benefits

Free parking

Health insurance

Maternity leave

Meal subsidy

Opportunities for promotion

Professional development

Hybrid working

Qualifications

• Minimum 4 years of experience in performance marketing, digital marketing, or e-commerce.
• Knowledge of performance metrics: ROAS, CPA, CAC, conversion rate.
• Experience with conversion tracking and analytics tools.

Responsibilities

• Own and drive outcome-based paid media performance across relevant digital platforms.
• Execute, manage, and optimise paid campaigns across major digital advertising platforms.
• Own conversion tracking setup, validation, and performance reporting.
• Design and optimise end-to-end digital funnels across paid media.

Skills

Performance campaign planning, execution, and optimisation

Strong analytical and problem-solving skills

Clear communication and cross-functional collaboration

Comfortable working with data, dashboards, and performance reports

Education

Minimum 4 years of experience in performance marketing, digital marketing, or e-commerce

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics 4

Job description

Performance Marketing Lead - Digital Growth & Planning

We are looking for a Performance Marketing Lead / Digital Growth Lead to own and drive outcome-based paid media performance across Google Ads, Meta Ads, TikTok Ads, and other relevant digital platforms. You will be accountable for performance strategy, campaign structure, conversion and tracking integrity, budget optimisation, and ROI outcomes, ensuring all paid media and digital funnels contribute to sustainable, measurable business growth. The role holds decision authority to scale, reallocate, optimise, or stop campaigns based on performance data and return on investment.

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KRA 1: Performance Strategy & Growth Ownership

Key Responsibilities

• Own and translate business objectives into a clear performance marketing and digital growth strategy.
• Define channel roles, priorities, and scalable growth direction across paid platforms.

Outcome KPI

• Delivers consistent, measurable digital growth aligned to business objectives.

KRA 2: Campaign Execution & Optimisation

Key Responsibilities

• Execute, manage, and optimise paid campaigns across major digital advertising platforms.
• Make scale, pause, or optimisation decisions based on performance outcomes.

Outcome KPI

• Paid campaigns consistently deliver efficient and predictable performance outcomes.

KRA 3: Conversion, Tracking & Analytics Ownership

Key Responsibilities

• Own conversion tracking setup, validation, and performance reporting.
• Translate data into actionable optimisation insights.

Outcome KPI

• Performance decisions are driven by accurate, reliable, and trusted data.

KRA 4: Omnichannel Monetisation & Funnel Optimisation

Key Responsibilities

• Design and optimise end-to-end digital funnels across paid media and key touchpoints.
• Improve conversion quality and reduce funnel drop-offs.

Outcome KPI

• Digital funnels show continuous improvement in conversion efficiency and quality.

KRA 5: Team & Performance Function Leadership
(Lean team / capability focus)

Key Responsibilities

• Guide performance execution standards and build internal capability.
• Reduce reliance on agencies through stronger in-house ownership.

Outcome KPI

• A capable team delivers consistent and accountable performance execution.

KRA 6: Public Relations & Corporate Branding Governance

Key Responsibilities

• Govern corporate communications and ensure brand compliance across channels.
• Support reputation ally sensitive communications when required.

Outcome KPI

• Brand communications remain consistent, credible, and compliant.

Requirements & Qualifications

Experience

• Minimum 4 years of experience in performance marketing, digital marketing, or e-commerce.

Technical Knowledge

• Paid advertising platforms: Google Ads, Meta Ads, TikTok Ads.
• Performance metrics: ROAS, CPA, CAC, conversion rate.
• Conversion tracking and analytics tools (e.g. GA4, ad platform tracking).
• Digital and omnichannel sales funnels.

Skills

• Performance campaign planning, execution, and optimisation.
• Strong analytical and problem-solving skills.
• Clear communication and cross-functional collaboration.
• Comfortable working with data, dashboards, and performance reports.

Benefits

• Free parking
• Health insurance
• Maternity leave
• Meal subsidy
• Opportunities for promotion
• Professional development
• hybrid working (where applicable)

Why Join Us

• Clear ownership and decision authority over performance outcomes
• Opportunity to shape digital growth strategy, not just execute campaigns
• Exposure to multi-platform, omnichannel performance initiatives
• A results-driven environment focused on real business impact

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