Digital Marketing Executive (Social Media)

Health Lane Family Pharmacy Sdn Bhd; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading pharmacy in Kuala Lumpur is looking for a Digital Marketing Executive to drive traffic acquisition through social media and e-commerce platforms. The ideal candidate will develop strategies for engagement and retention while managing multi-channel campaigns. Experience in digital marketing is essential, alongside skills in data analysis and content creation. Join a fast-paced environment where your creativity and analytical mindset will be valued.

Qualifications

• Experience in a related field such as Marketing or Digital Marketing.
• Expertise in performance marketing and digital advertising.
• Detail-oriented with strong organizational skills.

Responsibilities

• Optimize digital advertising campaigns across various platforms.
• Plan and execute social media content and campaigns.
• Monitor and analyze marketing performance metrics.

Skills

Social Media Management

Content Creation

Data Analysis

Performance Marketing

Communication Skills

Education

Experience in Marketing or Digital Marketing

Tools

Google Ads

Meta Business Suite

Tik Tok

Social Media Analytics Tools

Job description

Digital Marketing Executive (Social Media)

The Digital Marketing Executive focuses on Traffic Acquisition , is responsible to develop strategies that optimize for algorithmic success, including high engagement, watch time, and audience retention for driving high-quality traffic to our social media & ecommerce platforms. This role requires expertise in Social Media Management, Content Creation and Paid Ads.

Social Media Management

• Optimise digital advertising campaigns (Google Ads, Meta Business Suite, Tik Tok, XHS and more) focusing on acquisition, engagement, and conversion.
• Plan, schedule, and execute social media content and campaigns.
• Content Copy Writing.
• Craft and create engaging and creative contents for both ads and organic content, ensuring brand consistency and audience appeal.
• Oversee content calendars for social media postings and video marketing.
• Manage and coordinate influencer/KOL/KOC campaigns from briefing to posting.

Data Analysis & Reporting

• Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics.
• Monitor and analyse marketing performance metrics, making data-driven decisions and amending strategies as needed to optimize results.
• Utilise data analytics and performance metrics, analyse web traffic, conversion rates to enhance digital marketing strategies and website effectiveness.

Job Requirements

• Experience in Marketing, Digital Marketing, Business, or a related field.
• Expert in performance marketing, social media (all), e-commerce traffic management, or digital advertising.
• Experience in similar industry is an advantage.
• Detail-oriented and highly organized with the ability to manage multiple projects.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Familiar with social platform analytics tools.
• Proven track record in managing and optimizing multi-channel traffic acquisition campaigns.
• Analytical mindset with strong problem-solving skills.
• Excellent communication and negotiation skills for working with vendors, agencies, and influencers.

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don’t transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.