Digital Marketing Manager - Media and Campaigns, East Asia

Schneider Electric Industries (M) Sdn Bhd; Selangor; On-site; MYR 90,000 - 120,000; Full time

Job summary

A leading global technology company is seeking a Digital Marketing Manager to optimize paid media campaigns and lead agency management. The ideal candidate will handle stakeholder engagement, campaign performance analysis, and collaborate cross-functionally. Candidates should possess a Bachelor’s degree in marketing or related fields and have over 5 years in digital marketing focused on paid media. This role offers an opportunity to impact sustainability through effective marketing strategies.

Qualifications

• 5+ years in digital marketing with a focus on paid media and campaign management.
• Proven experience managing agencies and optimizing media performance.

Responsibilities

• Drive adoption and buy-in of digital marketing from various stakeholders.
• Own end-to-end campaign lifecycle: briefing, media planning, execution, and reporting.
• Act as primary liaison with media and creative agencies for campaign execution.
• Track campaign KPIs and provide actionable insights.
• Work with Channel Marketing and Marcom for campaign consistency.

Skills

Expertise in paid media platforms (e.g., Google Ads, Meta Ads, LinkedIn)

Strong analytical skills for campaign performance and ROI tracking

Excellent communication and stakeholder management skills

Ability to manage multiple campaigns and deadlines effectively

Education

Bachelor’s degree in Marketing, Digital Media, Business, or related field

Job description

Digital Marketing Manager – Media and Campaigns, East Asia

Schneider Electric Industries (M) Sdn Bhd is seeking a Digital Marketing Manager to plan, execute, and optimize paid media campaigns across digital channels to drive lead generation and ROI. The role manages social media advertising, CRM/drip programs, and ensures alignment with global campaign guidelines. A key focus is agency management for media buying and creative execution, with oversight of performance and strategic direction. This position reports to the Head of Digital Strategy (operationally dotted line to Senior Digital Partner – Channel).

What will you do?

• Stakeholder Management
  • Drive adoption and buy-in of digital marketing from various stakeholders
  • Elevate the importance and awareness of digital marketing and advanced marketing methodology
  • Define paid media strategy across search, social, and display platforms
  • Oversee campaign planning and ensure alignment with global frameworks
• Campaign Management
  • Own end-to-end campaign lifecycle: briefing, media planning (execution and reporting via agency)
  • Ensure campaigns meet KPIs and deliver measurable ROI
• Agency Engagement & Oversight
  • Act as primary liaison with media and creative agencies for campaign execution
  • Provide clear briefs, approve plans, and monitor agency performance against SLAs
  • Ensure agency deliverables meet brand standards, timelines, and quality benchmarks
• Own Delivery vs. Agency Dependency
  • Agency-led: Media buying, creative development, localization, and execution
  • In-house: Strategic planning, budget allocation, KPI setting, performance analysis, and stakeholder reporting
• Performance Analysis & Optimization
  • Track campaign KPIs (CTR, CPC, conversion rates) and provide actionable insights
  • Recommend optimizations to agencies and internal teams for cost efficiency and lead quality
• Cross-Functional Collaboration
  • Work with Channel Marketing, Marcom for campaign consistency and creative assets
  • Partner with global teams for adherence to campaign frameworks and best practices
  • Develop paid media plans and performance reports
  • Provide ROI analysis and optimization recommendations
  • Prepare agency briefs and conduct quality evaluations
  • Internal collaboration with Marcom and Commercial BU
• Key Deliverables
  • Paid media plans and performance reports
  • ROI analysis and optimization recommendations
  • Agency briefs and quality evaluations
• KPIs & Success Metrics
  • Paid media performance and new lead names
  • Campaign ROI
  • Agency management and lead generation

What qualifications will make you successful?

Education:

• Bachelor’s degree in Marketing, Digital Media, Business, or related field

Experience:

• 5+ years in digital marketing with a focus on paid media and campaign management
• Proven experience managing agencies and optimizing media performance

Skills:

• Expertise in paid media platforms (e.g., Google Ads, Meta Ads, LinkedIn)
• Strong analytical skills for campaign performance and ROI tracking
• Excellent communication and stakeholder management skills
• Ability to manage multiple campaigns and deadlines effectively

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. Apply today to join Schneider Electric.

Equal Opportunity Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic.

Posting will remain open until filled.