Advertising jobs in Malaysia

The Senior Executive/ Executive – Marketing supports the planning and execution of marketing strategies to drive brand awareness, customer engagement, and sales growth. This role involves assisting in the creation of marketing campaigns, managing digital and offline marketing initiatives, coordinating with cross‑functional teams, and analyzing marketing performance.

The Executive works closely with the brand manager and other departments to ensure that all marketing activities are aligned with business objectives and enhance the brand’s presence in the market.

• Campaign Execution: Assist in the development and implementation of marketing campaigns across multiple channels (digital, social, in‑store, etc.) to promote products or services.
• Content Creation: Support the creation of marketing materials such as brochures, social media posts, email newsletters, digital ads, and event collaterals, ensuring consistency with brand guidelines.
• Promotional & Launch Activities: Help organize and execute promotional events, product launches, and in‑store activations to drive foot traffic and sales.
• Event Planning & Support: Assist in organizing corporate events, trade shows, and brand activations that align with marketing objectives, and provide on‑ground support to ensure smooth execution.
• Social Media Management: Manage social media platforms by scheduling posts, engaging with followers, and analyzing performance metrics to increase brand awareness and engagement.
• PR & KOL Management: Coordinate with PR agencies and manage KOL activations to maximize brand visibility and engagement across digital and offline channels.
• Website Updates: Collaborate with the Ecommerce team to ensure the website is updated with the latest product information, promotions, and content.

• Competitor & Market Trends: Monitor competitors’ activities and conduct research on industry trends, consumer behavior, and market conditions to inform marketing initiatives.
• Performance & Product Insights: Pull and organize sell‑out, CRM, and campaign performance data into structured reports, providing actionable insights to support product marketing, assortment planning, and overall strategy.
• Campaign Reporting: Track and analyze campaign effectiveness using tools such as Google Analytics and prepare reports for senior management.

• Team Coordination: Work closely with product, sales, and creative teams to ensure alignment between marketing activities and overall business objectives.
• Vendor and Partner Liaison: Collaborate with external agencies, designers, and partners to execute marketing campaigns and materials effectively.
• Customer Feedback: Collect and analyze customer feedback through surveys, social media, and other channels to inform future marketing activities and improve customer satisfaction.
• Loyalty Programs: Assist in the development and management of customer loyalty programs to enhance customer retention and repeat purchases.

• Marketing Budget: Support the marketing manager in managing the marketing budget, ensuring that campaigns are executed within budgetary constraints.
• Resource Allocation: Assist in coordinating with vendors and suppliers, ensuring that marketing projects are delivered on time and within budget.

• Event Planning: Assist in organizing corporate events, trade shows, and brand activations that align with marketing objectives.
• On‑Ground Support: Provide logistical and operational support during events to ensure they run smoothly and meet marketing goals.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 2 to 4 years of experience in marketing, with a strong understanding of both digital and traditional marketing channels.
• Experience with campaign management, content creation, digital marketing, and social media strategies, PR/KOL coordination, and event support.
• Basic knowledge of VM principles and retail marketing, with an eye for detail to ensure brand consistency in‑store.
• Strong data analysis skills, with the ability to pull, structure, and interpret data (sell‑out, CRM, campaign, and digital performance) using tools such as Google Analytics, social media analytics, and reporting dashboards.
• Excellent written and verbal communication skills, with the ability to create compelling content and collaborate effectively with internal teams, store staff, and external partners/agencies.
• Strong organizational and time‑management skills, with the ability to manage multiple marketing projects simultaneously and meet deadlines.
• Ability to contribute innovative ideas to marketing campaigns and brand initiatives.
• Proactive, flexible, and able to work cross‑functionally in a fast‑paced environment.