Marketing Executive

Oriental Coffee International; Puchong; On-site; MYR 30,000 - 40,000; Full time

Job summary

A dynamic F&B company is seeking a Marketing Executive to develop and implement effective marketing strategies. This role includes managing digital marketing, enhancing brand visibility, and driving customer engagement through various initiatives. Ideal candidates should hold a diploma in marketing and have 1-3 years of relevant experience. The position offers a 5-day work week, annual bonuses, discounts on products, and opportunities for professional growth in a vibrant office culture.

Benefits

5-day work week

Yearly performance bonus

Staff product purchase discounts

Free parking

Annual dinners

Training programs

Opportunities for growth

Engaging team-building activities

Qualifications

• Must possess a Diploma/Advanced/Higher/Graduate Diploma in Marketing or related fields.
• 1-3 years of working experience in a related field is required.
• Good written and verbal communication skills are essential.

Responsibilities

• Develop and execute marketing campaigns for brand visibility.
• Manage social media and digital marketing strategies.
• Organize events and promotions to engage customers.

Skills

Interpersonal communication skills

Creative thinking

Proactive approach

Digital marketing knowledge

SEO strategies

Education

Diploma in Marketing or related field

Job description

Oriental Coffee International – Puchong New Village

We are looking for a dynamic and results-driven Marketing Executive to join our team in the F&B (Food and Beverage) industry. The ideal candidate will be responsible for creating and executing effective marketing strategies, building brand awareness, and driving customer engagement for our products and services. You will work closely with internal teams to enhance our marketing efforts and help elevate the brand’s presence in the competitive F&B market.

Job Responsibilities

1. Brand Promotion & Awareness

• Develop and execute marketing campaigns to enhance brand visibility.
• Create engaging content for social media, websites, and email marketing.
• Collaborate with influencers, tiktok team, and media for promotions.

2. Digital Marketing & Social Media Management

• Manage social media accounts (Facebook, Instagram, TikTok, etc.) and ensure consistent engagement.
• Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads).
• Optimize SEO strategies for website and online content.

3. Customer Engagement & Loyalty Programs

• Develop and manage customer loyalty programs to encourage repeat business.
• Implement strategies to increase customer engagement and retention.
• Collect customer feedback and analyze reviews for service improvement.

4. Event & Promotion Planning

• Organize food tastings, influencer events, and seasonal promotions.
• Plan and execute marketing activations, partnerships, and sponsorships.
• Coordinate with outlets to ensure successful campaign execution.

5. Market Research & Competitor Analysis

• Conduct market research to understand customer preferences and industry trend.
• Analyze competitor strategies and recommend improvements.
• Provide insights on menu pricing, promotions, and new product launches.

6. Sales & Revenue Growth Support

• Work closely with the sales team to increase dine-in, takeout, and delivery sales.
• Monitor the effectiveness of campaigns and promotions with key performance metrics.
• Adjust marketing strategies based on sales data and customer behavior.

Job Requirements

Candidate must possess at least Diploma/ Advanced/ Higher/ Graduate Diploma in Marketing/ Digital Marketing / Digital Media and Design / Communication or equivalent.

At least 1-3 Year(s) of working experience in the related field is required for this position.

Preferably Executive specialized in Marketing or equivalent.

Possess positive & aggressive interpersonal and communication skills.

Knowledge of strategic planning principles and marketing best practices.

Good written and verbal communication skills.

Able to multi-task, proactive, creative and meticulous.

Applicants must be willing to work in Taman Perindustrian Putra, Puchong (NearbyTamanMas).

Why Join Us

• We offer a 5-day work week.
• We give out performance bonus yearly.
• Staff purchase with discounted rates, given to those who wish to purchase company products.
• Free Parking at company building.
• Company-wide annual dinners will be held every year as employee recognition award celebrations.
• Provide training program to enhance employee skills.
• You will have plenty of opportunity to grow as a pioneer in our industry.
• We practice a vibrant & energetic office culture and provide engaging team-building activities.