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Advertising & Promotion Executive
Job summary
A leading recruitment agency in Kuala Lumpur is seeking an Advertising and Promotion Executive to develop strategies that enhance brand awareness and manage promotional activities. The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or Communications and at least 3 years of experience. Responsibilities include managing the marketing budget, coordinating with agencies, and creating customer loyalty programs. The position offers a salary range of RM3500-RM3800, along with travel and mobile allowances.
Benefits
Qualifications
- Minimum 3 years of experience in advertising or marketing.
- Strong knowledge of branding and promotions.
Responsibilities
- Develop and implement strategies for advertising and promotions.
- Maintain records of advertising expenses and identify cost-saving opportunities.
- Coordinate with agencies for campaign alignment.
- Build strategic partnerships for sponsorships.
- Stay updated on advertising trends.
Skills
Education
Job responsibilities:
- Develop and implement strategies for advertising, promotions, and branding to boost brand awareness and performance.
- Create annual sales plans and manage the marketing budget, ensuring cost-effectiveness.
- Maintain accurate records of advertising, promotions, and related expenses; identify cost-saving opportunities.
- Provide analytics and insights to measure marketing activities effectiveness.
- Coordinate with advertising, event management, and PR agencies to align campaigns with the corporate brand image.
- Set standards for advertising and promotional materials; establish KPIs and targets.
- Build and maintain strategic partnerships for joint promotions and sponsorships.
- Manage communication channels, including ATL, BTL, digital marketing, and OOH.
- Oversee internal communications with tenants and external communications, media, and public relations.
- Plan and secure promotional booths/spaces in line with the business model and corporate branding.
- Understand tenants' business models for effective campaign execution.
- Develop customer loyalty programs and work closely with other departments to ensure smooth activity execution.
- Stay updated on trends and digital innovations in advertising and promotions.
- Assist in managing the mall's creative and merchandising efforts; conceptualize high-standard visual displays.
- Work with advertising agencies to create concepts for promotional materials.
- Coordinate with suppliers and contractors on materials, costs, and schedules for mall decorations.
- Maintain quality standards for visual displays, aligning with company policies and the mall's identity.
- Oversee inventory of visual merchandising tools and materials; monitor setup and dismantling of displays to ensure compliance with promotional guidelines.
- Develop innovative ideas and creative concepts to strengthen promotional efforts.
Job requirements:
- Bachelors degree in Marketing, Business Administration, Communications, or related field.
- Minimum 3 years of experience.
Job details:
- Salary range:RM3500-RM3800 + Travel Allowance calculate by formula + Mobile Allowance RM150
Qualified and interested candidates can apply by clicking the button below or sending your updated resume to maria@asiarecruit.com.my.
Consultant in charge of the role:
Maria Peter
Recruitment Consultant
WhatsApp no: +60 18-957 6811
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.