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Digital Marketing Specialist
Job summary
A leading technology company is seeking a Digital Marketing Specialist in Malaysia. The role involves managing advertising campaigns, developing content strategies, and conducting market research. Candidates should possess at least 2 years of experience in digital marketing and be proficient in platforms like TikTok Ads and Google Ads. Strong project management and collaboration skills are essential. The position offers dynamic work in an industry-leading firm with significant growth potential.
Qualifications
- At least 2 years of experience in digital marketing or advertising campaign management.
- Fresh graduates with strong Digital Marketing internship experience are also welcome to apply.
- Fluent in English; proficiency in Chinese is a plus.
Responsibilities
- Plan, execute, and monitor advertising campaigns across various platforms.
- Develop localized content and campaign strategies based on audience insights.
- Monitor industry trends and competitor activities for actionable insights.
- Collect and analyze marketing performance data, delivering performance reports.
- Coordinate with internal teams and external vendors for project execution.
- Lead e-commerce advertising initiatives in SEA and collaborate with local media partners.
Skills
Education
Tools
This company is an industry leader from China, dominating Emerging Markets across multiple regions, including Africa, India, Pakistan, Bangladesh, and South America. With their mobile phone products holding the top market share in these countries, they’ve created a significant impact in regions with enormous growth potential.
- Advertising Management: Plan, execute, and monitor advertising campaigns across social media, search engines, display networks, and e-commerce platforms. Ensure alignment with brand strategy and maximize ROI.
- Content Strategy, Planning & Execution: Develop localized content and campaign strategies based on business objectives and audience insights. Collaborate with creative teams to ensure consistent and effective multi-channel communication, and drive the on-ground execution of marketing initiatives.
- Market Research & Competitive Analysis: Monitor industry trends, competitor activities, and user behavior to provide actionable insights and support strategic planning.
- Marketing Data Analysis & Reporting: Collect and analyze marketing performance data. Deliver regular performance reports and recommendations to support optimization efforts.
- Project Management: Coordinate with internal teams and external vendors to ensure timely and high-quality execution of marketing projects.
- Regional Oversight: Lead e-commerce advertising initiatives in SEA and collaborate with local media partners (such as Grab and TnG), while providing guidance and strategic support for marketing campaigns.
- Bachelor’s degree or above, preferably in Marketing, Advertising, or a related field.
- At least 2 years of experience in digital marketing or advertising campaign management.
- Fresh graduates with strong Digital Marketing internship experience are also welcome to apply.
- Proficient in major advertising platforms such as TikTok Ads, Facebook Ads, and Google Ads; candidates with e-commerce and TikTok platform advertising experience are preferred.
- Fluent in English; proficiency in Chinese is a plus.
- Strong project management and multitasking skills, with a proactive mindset and strong team collaboration abilities.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.