Marketing Executive - F&B Chain Restaurant

Randstad; Puchong; Hybrid; MYR 36,000 - 60,000; Full time

Job summary

A well-known F&B retail chain is seeking a Marketing Executive for their team in Puchong. This hybrid role involves developing local store marketing strategies and requires hands-on marketing experience. The ideal candidate has at least 2 years of marketing experience, preferably within the F&B or FMCG sectors, strong analytical skills, and a passion for storytelling. This position offers a dynamic work environment and the opportunity to significantly contribute to local engagement and sales.

Benefits

Hybrid work arrangement

Opportunity for growth in a reputable company

Qualifications

• At least 2 years of hands-on marketing experience, preferably in F&B or FMCG.
• Self-starter who is well-organized and a strong team player.
• Keen eye for detail and ability to collaborate with operations.

Responsibilities

• Partner with Operations to develop local store marketing strategies.
• Manage, create, and execute LSM campaigns effectively.
• Monitor campaign effectiveness and prepare marketing reports.
• Stay updated on consumer behavior and market trends.

Skills

Good communication and presentation skills

Strong analytical approach

Creativity and resourcefulness

Excellent time management

Storytelling passion

Knowledge of digital tools and trends

Education

Bachelor Degree in Marketing or relevant discipline

Job description

Marketing Executive - F&B Chain Restaurant

Our client is a well‑known and growing F&B retail chain with multiple outlets across major shopping malls. They are seeking a hands‑on marketer to join their team, focusing on driving local‑level engagement and sales for their stores.

Job Details

• Join an international F&B Giant
• Hybrid work arrangement

About the Role

Reporting to the Operations Manager, this hybrid role based in Puchong requires travel to various retail outlets. You will partner directly with the Operations team to initiate, develop, and execute local store marketing (LSM) strategies aimed at driving incremental sales.

This hands‑on position involves managing the full cycle of LSM campaigns, from creating marketing materials and copywriting to facilitating on‑ground execution, including photography or videography for digital platforms like Tik Tok and Google My Business.

Key Responsibilities

• Partner with Operations to initiate and develop local store marketing (LSM) strategies to drive incremental sales.
• Manage LSM campaigns, including the creation of marketing materials, copywriting, content editing, and proofreading.
• Execute and facilitate photography or videography sessions for digital content (e.g., Tik Tok & GMB).
• Monitor and analyze campaign effectiveness, including sales tracking, competitive benchmarking, and LSM expense management.
• Prepare marketing reports and conduct post‑campaign analysis to provide insights for performance enhancement.
• Audit, track, and analyze social media presence, local social media campaigns, digital advertising costs, and return on spending.
• Stay updated on consumer behavior and market trends to develop and refine LSM strategies.
• Liaise with delivery partners and ensure all information on delivery platforms is accurate and maintained.
• Provide support on the co‑ordination, follow‑up, and distribution of marketing collaterals.
• Perform any other marketing and administrative tasks as assigned.

Requirements

• A qualification in Marketing, Media Management, Mass Communication, or a relevant discipline.
• At least 2 years of hands‑on marketing experience. Exposure to the F&B or FMCG industry is an added advantage.
• Good communication and presentation skills with an excellent command of English.
• A self‑starter who is well‑organized, creative, resourceful, and a strong team player with excellent time management.
• Possess a keen eye for detail and strong creative instincts with a passion for storytelling.
• Strong analytical approach, with the ability to use benchmarking and other statistical tools to support marketing analysis.
• Stays abreast of emerging digital tools, platforms, new technologies, and marketing trends.

Qualification

Bachelor Degree

Be careful – Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.