Brand & Marketing Manager

Luxor Beauty World Sdn Bhd; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading beauty products distributor in Malaysia is seeking a Brand & Marketing Manager with over 5 years of experience in the skincare industry. The ideal candidate will develop brand strategies and oversee multi-channel campaigns, ensuring consistent messaging across platforms. Strong analytical skills, team leadership, and a passion for the skincare market are essential. This position is ideal for individuals who thrive in dynamic environments and are eager to innovate.

Qualifications

• Minimum of 5 years as Brand & Marketing Manager in Professional Skincare Category.
• Ability to develop brand and marketing strategies for B2B and B2C.
• Strong analytical skills with a data-driven approach.

Responsibilities

• Develop brand strategies aligned with business objectives.
• Oversee multi-channel campaign execution.
• Maintain brand consistency across all channels.

Skills

Brand development

Campaign management

Market analysis

Budget management

Team leadership

B2B communication

Digital marketing

Creative thinking

Strong communication skills

Education

Degree in marketing or a related field

Job description

Overview

A Brand & Marketing Manager develops and executes strategies to build a company's brand, overseeing campaigns, managing budgets, ensuring consistent messaging across channels (digital, social, ads, packaging), analyzing performance (ROI, engagement), and collaborating with sales/product teams to boost awareness, drive sales, and foster customer loyalty. Key duties include market research, content oversight, budget management, team leadership, and staying ahead of industry trends to align marketing with overall business goals.

Core Responsibilities

• Strategy & Planning:Develop overarching brand strategies, marketing plans, and campaign concepts aligned with business objectives.
• Campaign Execution:Oversee the creation and launch of multi-channel campaigns (digital, print, events, social media).
• Brand Management:Maintain brand consistency, voice, and visual identity across all touchpoints (packaging, ads, website).
• Principal communication: Projection on Open To Buy (OTB) based on demand and supply, brand performance reports, pricing index and review with competitors campaigns and products.
• Budget & ROI:Manage marketing budgets and track performance metrics (KPIs, conversion rates) to ensure positive returns.
• Market Research:Analyze market trends, competitor activities, and customer insights to identify opportunities.
• Cross-functional Collaboration:Work with sales, product development, and creative teams to align efforts.
• Team Leadership:Lead, train, and motivate marketing teams or external agencies.

Key Activities

• Overseeing advertising, public relations, and content creation.
• Managing digital marketing, social media, and email campaigns.
• Organizing promotional events and trade shows.
• Reporting on campaign effectiveness to senior management.

Requirements

• Proven working experience as Brand & Marketing Manager in Professional Skincare Category as least 5 years.
• Well-connected in the Skincare Industry with good salon insights and rapport.
• Proven ability to develop brand and marketing strategies and communicate to B2Bs & B2Cs.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers.
• Outstanding communication skills.
• Passionate in Skincare Industry.
• Up-to-date with latest trends and marketing best practices.
• Degree in marketing or a related field.

Unlock job insights

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Brand and Marketing Manager?
• Have you worked in a role where you were responsible for brand planning?
• How many years of digital marketing experience do you have?
• How many years' experience do you have in market research?
• Which of the following languages are you fluent in?

Retail & Consumer Products 51-100 employees

About the Company

Luxor Beauty World Sdn Bhd is a member of Luxor Group of Companies. The company has grown from strength to strength and has established themselves as one of the most respected companies in the distribution and retailing of cosmetics and beauty related products. In its endeavor towards fulfilling the vision of having a one stop centre for complete beauty needs, Luxor Beauty World Sdn Bhd has always strived diligently to move forward progressively and has consistently upgraded its infrastructure and professionalism through innovations in technologies, systems and trainings to ensure that it continues to stay relevant in this competitive industry and is able to meet with all the beauty needs and expectations of its consumers, and specifically women, today and in the future.

Our Brands:

• Algotherm from France is the world’s first marine-based skin care since 1963. Visit https://algotherm.com.my for more information.
• Babor from Germany is the No. 1 professional skincare brand in Germany and has been established for more than 50 years. Visit https://my.babor.com for more information.
• Mary Cohr at https://marycohr.com.my for more information
• Guinot at https://guinot.com .my for more information

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