Marketing Executive

CICET Asia Development; Puchong; On-site; MYR 50,000 - 70,000; Full time

Job summary

A market coordination firm in Selangor, Puchong seeks a Marketing Coordinator to facilitate foreign investments. The role involves coordinating events, managing public relations, and analyzing social media performance to enhance brand visibility. Candidates should have at least 5 years of relevant experience and a bachelor's degree in Marketing or a related field. Proficiency in Mandarin and English is crucial. This position offers a dynamic environment for those skilled in relationship management and strategic marketing.

Qualifications

• Minimum of 5 years of relevant working experience, preferably in the trading industry.
• Proficient in Mandarin and English as working languages.

Responsibilities

• Coordinate and host visits from foreign investors.
• Conduct market research and prepare market analysis reports.
• Plan and manage public relations initiatives and promotional events.
• Monitor public sentiment and manage brand reputation.

Skills

Communication skills

Coordination skills

Planning abilities

Execution ability

Education

Bachelor’s degree in Marketing, Public Relations, Communications, or related

Job description

Serving as an intermediary platform, responsible for coordinating and hosting visits from foreign investors. Assisting foreign investors in making investments locally.

Identify and evaluate potential local manufacturers or suppliers to assist them in expanding their overseas business. Support cross-border cooperation and maintain client relationships.

Conduct market research, provide industry insights and prepare market analysis reports.

Assist in developing annual and quarterly marketing plans, as well as the calendar of activities for the assigned brand portfolio.

Plan, coordinate, and manage public relations initiatives, exhibitions, and promotional events; liaise with agencies and dealers to ensure seamless event execution.

Conceptualize and organize events to enhance brand visibility and product awareness.

Prepare comprehensive event proposals, including timelines, venues, suppliers, budgets, staffing, and legal requirements.

Research and evaluate potential venues, suppliers, and contractors; negotiate pricing and finalize service agreements.

Manage and coordinate event logistics such as venue setup, catering, travel arrangements, and vendor management.

Provide support, guidance, and relevant materials to the dealer network for local event planning and implementation.

Monitor public sentiment, address negative feedback, and assist in managing brand reputation and crises.

Track and analyze key social media performance metrics, including engagement, reach, and conversion rates.

Interpret data to identify trends, opportunities, and areas for improvement; refine strategies based on insights.

Prepare detailed social media performance reports highlighting achievements, challenges, and recommendations.

Audit and assess digital advertising performance, including cost efficiency and return on investment.

Evaluate the effectiveness of social media campaigns through analytics and tracking tools to optimize outcomes.

Monitor competitor activities across social media platforms and provide regular reports for benchmarking and strategic insights.

Job Requirements

• Education: Bachelor’s degree or higher in Marketing, Public Relations, Communications, Journalism, or a related field.
• Experience: Minimum of 5 years of relevant working experience; prior experience in the trading industry is preferable. Candidates with prior experience in a Chinese enterprise will have an added advantage.
• Skills: Strong communication, coordination, planning, and execution abilities, with proven capability in building and maintaining relationships.
• Advantage: Possesses experience in marketing and foreign investment coordination, familiar with local resources and supply chains, and excels at identifying potential business partners to assist companies in expanding international cooperation and local supply networks.
• Language: Proficient in Mandarin and English (working language);
• Work Style: Able to work independently and collaboratively in a small team or start-up environment.