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Rico Rinaldi
Head of Marketing (CHC/OTC) @ Pharma Manufacturing Comp.
Job summary
A leading pharmaceutical company in Malaysia is seeking a Head of Marketing to drive brand sales and strategic marketing initiatives. The ideal candidate will have 7-10 years of experience in the pharmaceutical manufacturing industry, be a fully registered pharmacist, and have expertise in digital marketing. This role includes overseeing the development of actionable marketing strategies and driving consumer engagement through various channels. Join the team to shape market strategies and lead innovative product launches.
Qualifications
- 7-10 years of experience in marketing within the pharmaceutical manufacturing industry.
- Experience driving digital transformation.
- Proven track record in managing multiple product portfolios.
Responsibilities
- Drive brand sales and market growth.
- Lead strategic marketing initiatives.
- Oversee digital marketing and optimize ROI.
- Develop comprehensive marketing strategies.
- Analyze consumer behavior and market trends.
Skills
Education
Our client is a rapidly expanding pharmaceutical company (HQ's in Kuala Lumpur) looking to accelerate their business. Challenging scope of work, providing an outstanding opportunity for personal and technical growth.
- Channel of coverage - GPs / IPs / Government & Private Hospitals
- Their OTC range includes children health supplements, adult nutrition & health supplements products.
- Area: To be based in and covering Central Region (Selangor and Federal Territories of Kuala Lumpur and Putrajaya)
- Become a Head of Marketing for a rapidly expanding pharmaceutical company nationwide. Challenging scope of work, providing an outstanding opportunity for personal and technical growth.
Our client is an expanding pharmaceutical company looking to accelerate their business in Kuala Lumpur.
- Drive brand sales and share growth through patient/consumer purchases derived from HCP recommendations
- Lead the development and roll out of strategic plans that provide clear, actionable direction in the respective distributions channels
- Oversee digital marketing initiatives to drive uplift on brand and maximise return on investment
- Analyse consumer and customer behaviours as well as trends, identifying opportunities for optimising strategies and plans to support local markets
- Develop industry-leading data-driven strategy, execution of digital marketing including SEO/SEM, digital media, re-targeting, content distribution, proximity/local marketing, and mobile.
- Create a comprehensive long-term digital/social strategy
- Lead the creation of best-in-class HCP campaigns that are insight-driven and translate science into relevant and compelling communications and programs
- Work effectively across functions to develop and deliver Marketing materials and Sales tool kits that drive strong execution
- Champion the integration of key opinion leader (KOL) activities as part of Marketing plans, collaborating with Professional Services and R&D to identify and cultivate thought leaders and generate educational content to shape and deploy strategic priorities
Open to Malaysian citizens only. A successful candidate will:
- At least 7-10 years collective experience in marketing within Pharmaceutical manufacturing industry (OTC, consumer healthcare)
- Must have Fully Registered Pharmacist License
- Manage multiple product portfolio and P&L and directly involved with all aspects of the business
- Oversee and ensure implementation of brand plans in line with the strategic direction of the team
- Experience in driving digital transformation and influence others to reinvent ways of working
- Build customer experience journey and KPI that will address key customer needs
- Demonstrate an understanding of business drivers and an ability to influence them to achieve growth
- Launch new brands and new products. Bring innovations to existing brands and products to market
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.