Marketing Manager/Assistant Manager (Student Recruitment for Japan & Korea )

City University Malaysia; Sepang; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading university in Malaysia is seeking a Marketing Manager/Assistant Manager for international student recruitment focusing on Japan and Korea. This full‑time position involves developing strategic marketing initiatives, managing budgets, and building relationships with education agents. The ideal candidate will have 3-5 years of experience in international marketing, strong communication skills, and proficiency in digital marketing tools. Join a dynamic team making an impact in international education.

Qualifications

• Minimum 3-5 years’ experience in international marketing, preferably in higher education.
• Strong project management and communication skills are essential.
• Proficient in digital marketing tools and analytics to optimize campaigns.

Responsibilities

• Develop and implement marketing plans to attract international students.
• Manage the university’s international marketing budget.
• Organize and attend education fairs to promote the university.

Skills

International marketing experience

Excellent communication skills

Project management skills

Digital marketing proficiency

Creativity

Fluency in English

Job description

Marketing Manager/Assistant Manager (Student Recruitment for Japan & Korea )

City University Malaysia – Sepang, Selangor

We are seeking an experienced Assistant Manager/Manager/Senior Executive for International Marketing (Japan & Korea) to join our dynamic team at City University Malaysia based in Cyberjaya Selangor. This full‑time role will be responsible for developing and executing strategic marketing initiatives to promote our university to international students.

Key Responsibilities

• Develop and implement comprehensive marketing plans to attract international students to our university programs
• Manage the university’s international marketing budget and monitor performance against targets
• Build and maintain relationships with international education agents and recruitment partners
• Organize and attend international education fairs and exhibitions to promote the university
• Create compelling marketing content including website updates, brochures, and social media posts
• Analyze market trends and competitor activity to identify new opportunities for international student recruitment
• Provide regular reporting on international student recruitment activities and results

What We’re Looking For

• Minimum 3‑5 years’ experience in international marketing, preferably within the higher education sector
• Excellent communication and interpersonal skills with the ability to engage effectively with international audiences
• Strong project management skills and the ability to work independently to deliver results
• Proficient in digital marketing tools and analytics to measure and optimise campaign performance
• Adaptable and creative with a passion for international education and student mobility
• Fluency in English is essential, additional language skills are highly desirable