AVP, Marketing & Campaign (Transaction Banking)

Alliance Bank; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading Malaysian bank is seeking an Assistant Vice President for Marketing & Campaign within their Transaction Banking department. The successful candidate will drive marketing activities to enhance product utilization and achieve business objectives. Ideal applicants will have a degree, experience in banking marketing, and strong problem-solving and communication skills. Join a dynamic team to elevate the bank's brand and product offerings through strategic marketing initiatives.

Qualifications

• Ability to plan and execute campaigns within set scope, budget, and timeline.
• Good knowledge of banking products, competitor offerings, and market needs.
• Experience in managing marketing and campaign activities, ideally in the banking industry.

Responsibilities

• Plan and execute marketing and campaign activities.
• Monitor campaign performance and manage fulfilment.
• Conduct competitor analysis to improve product competitiveness.

Skills

Campaign planning and execution

Problem solving

Analytical skills

Communication skills

Organization

Team collaboration

Education

Degree holder in related fields

Tools

Financial analysis tools

Data analysis software

Job description

AVP, Marketing & Campaign (Transaction Banking)

Alliance Bank Malaysia Berhad and its subsidiaries, Alliance Direct Marketing and Alliance Islamic Bank Berhad, offers banking and financial solutions through its Consumer, SME, Commercial, Corporate and Islamic banking. The Bank provides easy access to its broad base of customers throughout the country via multi-pronged delivery channels that include retail branches, Privilege Banking Centres, Business Centres, and Digital banking services.

We are currently seeking a high caliber professional to join our Transaction Banking department under Group Business & Transaction Banking division as an Assistant Vice President, Marking & Campaign.

The Role

A successful candidate in this position will be accountable for the marketing and campaign activities in driving utilisation of products and services offered by Transaction Banking that will contribute to the department’s business and financial objectives

Job Description

Marketing and Campaign

Plan and execute marketing and campaign activities for the department

Monitor campaign performance and manage fulfilment according to the agreed timeline

Develop & implement deposit, payments & trade marketing campaigns in line with the department’s business and financial objectives

Conduct competitor analysis on corporate internet banking to improve product competitiveness

Prepare internal communications for new campaign launch

Collaboration with Group Communications and Group Marketing for media release related to Transaction Banking product & services launch

Provide training and briefing to branches and Call Centre to ensure campaign information is communicated

Pitch for recognition awards in domestic and international space to boost the bank or product branding

Performance Reporting

Monitor campaign performance and product utilization to ensure product relevance and customer satisfaction

Collect customer feedback to facilitate System Development Team in developing new / enhance product & services to ensure product & services meet the customer needs via NPS result

Monitor department performance and update the department scorecard to ensure performance tracking is in order

Job Requirements

Skills

Ability to plan and execute campaigns within the scope, budget and timeline set

Good problem solving and analytical skills

Good communication, written and oral skills

Good planner and organizational skills to meet objectives and deadlines

Good team player

Knowledge

Good knowledge of banking products, competitor offerings and market needs

Good computer knowledge

Good financial projection and data analysis skills

Good knowledge of market trends related to campaign offerings

Experience

Degree holder in related fields

Experience in managing marketing and campaign activities, ideally in the banking industry

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .