Assistant Manager - Marketing

Sunway Retail; Selangor; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading retail company in Malaysia is seeking a Marketing Manager to develop and implement marketing strategies. Key responsibilities include leading advertising and promotions, forging strategic partnerships, and managing marketing budgets. The ideal candidate has a Bachelor's degree in Marketing, at least 4 years of experience in strategic marketing or retail management, and strong leadership skills. This position is based in Sunway Big Box, Iskandar Puteri, Johor.

Qualifications

• Minimum 4 years of experience in strategic marketing or retail management.
• Preferably experience in shopping malls or property industry.
• Strong team player and able to lead marketing teams.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Lead advertising, promotions, events, and PR.
• Forge strategic partnerships and collaborations.
• Manage annual marketing budgets and monitor performance.

Skills

Leadership

Creative thinking

Partnership building

Excellent communication

Analytical abilities

Education

Bachelor’s Degree in Marketing, Business, or related field

Job description

Develop and implement comprehensive marketing strategies that strengthen brand positioning, drive traffic, and achieve business objectives across the Southern Region.

Translate corporate goals into impactful regional marketing initiatives and ensure alignment with Sunway Malls’ brand direction.

Marketing & Communications Excellence

Lead advertising, promotions, events, PR, and creative design to enhance customer engagement and brand visibility.

Ensure effective communication strategies across digital, social, and offline platforms that resonate with target audiences.

Partnerships & Business Development

Forge strategic partnerships, sponsorships, and alliances that amplify marketing impact and generate commercial value.

Collaborate closely with township and regional teams to develop integrated campaigns that support both mall and community initiatives.

Team Leadership & Operational Management

Lead, mentor, and develop the marketing team to ensure strong execution and continuous professional growth.

Manage annual marketing budgets, monitor performance through data insights, and ensure compliance with company standards and procedures.

Required Knowledge, Skills, and Abilities

• Bachelor’s Degree in Marketing, Business, or related field.
• Minimum 4 years of experience in strategic marketing or retail management, preferably in shopping malls or property industry.
• Strong leadership, creative thinking, and partnership-building skills.
• Excellent communication, team player and analytical abilities.
• Willing to be based in Sunway Big Box (Iskandar Puteri, Johor).