ASSISTANT MANAGER, MARKETING (DIGITAL MARKETING/PUBLIC RELATIONS)

IJM Corporation Berhad; Penang; On-site; MYR 100,000 - 130,000; Full time

Job summary

A renowned retail company in Penang is seeking an experienced digital marketing manager. The ideal candidate will have a Bachelor's degree in Marketing and at least 10 years of experience in digital marketing and public relations, preferably in the retail sector. Responsibilities include developing digital marketing strategies, managing campaigns, cultivating media relationships, and organizing promotional events. Strong communication and leadership skills are essential. This is an exciting opportunity to shape the mall’s brand presence and drive community engagement.

Qualifications

• 10 years of experience in digital marketing or public relations.
• Strong communication and leadership skills.
• Proven track record in retail and shopping mall marketing.

Responsibilities

• Develop and execute the mall’s digital marketing strategy.
• Create and manage digital campaigns across multiple platforms.
• Monitor digital marketing performance and provide recommendations.
• Develop engaging content to build brand awareness.
• Organize and manage events to promote the mall’s brand.

Skills

Digital marketing strategy

Content creation

Campaign optimization

Media relations

Leadership qualities

Education

Bachelor Degree in Marketing or Public Relations

Job description

The Waterfront Shoppes of The Light City is the highlight of the masterplan. Located right at the waterfront, it offers a mouthwatering array of F&B choices and unique attractions, making it a must-visit destination for locals and tourists alike. As we grow, we’re seeking people to join our team and be part of this exciting retail project.

Job Responsibilities:

• Develop and execute the mall’s digital marketing strategy.
• Create, manage, and optimize digital campaigns across multiple platforms (social media, website, email marketing, etc.).
• Monitor and analyse digital marketing performance, providing recommendations for optimization and improvement.
• Develop engaging content (social media posts, blogs, newsletters, etc.) to build brand awareness and community engagement.
• Manage media campaigns across platforms such as Google Ads, Facebook, Instagram, XHS and TikTok.
• Keep up-to-date with digital marketing trends and apply best practices.
• Cultivate relationships with journalists, media outlets, influencers, and key opinion leaders (KOLs) to enhance the mall’s media presence.
• Organize and manage events, including press conferences, product launches, and VIP functions, to promote the mall’s brand and offerings.
• Oversee the planning and execution of internal and external communication strategies to ensure alignment with the mall’s values and goals.
• Collaborate with internal/external teams to plan and execute marketing activities, events, and promotions.
• Coordinate with external agencies and vendors for media coverage.
• Provide regular reports on digital marketing performance, PR initiatives, and customer engagement to management.
• Work on development of digital assets such as digital directory, website and mobile app.

Job Requirements:

• Possess a Bachelor Degree in Marketing, Public Relations, or a related discipline.
• 10 years of experience in a similar capacity.
• Proven track record in digital marketing and public relations, preferably in retail and shopping malls.
• Strong communication skills with demonstrated leadership qualities.
• Exceptional writing, communication, and presentation skills.

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