Senior Executive/Executive - Advertising & Promotions

WCT Holdings; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading shopping centre management firm in Malaysia is seeking a passionate Senior Executive/Executive in Advertising & Promotions. The role requires developing marketing concepts, implementing strategies, and executing creative promotional ideas. Ideal candidates will have 3-5 years of relevant experience and a degree in Marketing or a related field. Strong analytical and communication skills are essential, as well as the ability to work odd hours as needed.

Qualifications

• 3-5 years of Advertising & Promotions experience in shopping centre management.
• Strong aptitude for strategic market planning.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop marketing concepts and campaigns for the centre.
• Implement marketing strategies to achieve goals.
• Plan and execute creative promotional ideas to attract visitors.

Skills

Advertising & Promotions experience

Strategic market planning

Analytical mindset

Creativity

Excellent communication skills

Education

Degree in Marketing or equivalent

Job description

Senior Executive/Executive - Advertising & Promotions

We're on the lookout for a passionate and driven Senior Executive/Executive - Advertising & Promotions to join our vibrant team at WCT Malls Management! If you're excited about marketing, promotions and creating unforgettable experiences, we want to hear from you.

Responsibilities

• GENERAL To develop the concepts and campaigns to market the centre in accordance to the positioning of the centre.
• To ensure that a clear market and marketing goals are set, planned, communicated and coordinated for the centre.
• To implement a marketing strategy, upon agreed by the management; to achieve the objectives and goals for the centre.
• To develop and implement the annual marketing plan and to ensure that its contents are translated to the centre’s commercial calendars.
• To evaluate, plan and execute the most effective techniques and programs to achieve the desired results for the centre and its tenants.
• To get updated information and feedback from shoppers and tenants by conducting surveys, focus groups etc.
• To contribute to the establishment's yearly business plan in respective main areas of responsibility.
• ADVERTISING To develop a consistent communications strategy to enhance and maintain the consistency of the Mall's image, positioning and brand identity.
• To explore with all media owners and agencies on various advertising medium available for lease and to strategize an effective advertising plan for the Mall.
• To generate desired revenue through leasing of advertising space available in the Mall to tenants and external parties.
• PROMOTIONS To plan and executive new, creative, exciting and innovative ideas to attract new visitors, which may cover a wide range of thematic campaigns, promotion activities, special events and roadshows etc in the centre.
• To work closely and develop a strategic partnership with tenants and partners eg. banks, multinational corporations on joint/ cross promotions.
• To monitor and evaluate the effectiveness of all promotions held, either by external parties or tenants, is consistent with the image, positioning and brand identity which the Mall wants to project.
• To generate desired revenue through leasing of promotions spaces available in the Mall to tenants and external parties.
• VISUAL MERCHANDISING To develop and execute creative ideas, designs and innovative concepts to create the desired visual impact for the Mall.
• To support Advertising & Promotions department in all thematic or tactical campaigns with Above-The-Line materials, Below-The-Line materials, set-up concept, layout, supervision of set-up etc.
• To monitor and upkeep all visual displays in the Mall are in order and executive corrective measures if it is found otherwise.
• PUBLIC RELATIONS / TENANTS RELATIONS To build and maintain a close working relations with all tenants, media, public and local authority for mutual understandings and benefits.
• To develop a good working rapports with all media and to create positive and strategic publicity and media coverage for the Mall.
• To plan and organise relevant Corporate Social Responsibility programs that benefit the Mall and the surrounding community.
• To design and develop marketing research methods to survey the current market trends, market preference, demographic characteristics etc. in order to obtain strategic market intelligence for the benefits of the Mall.
• To monitor the news coverage of the Mall, its tenants, retail industry and competitors on a daily basis.
• OTHERS To be roster on shift as Duty Manager on weekend, Public Holidays and other important occasion.
• To be abreast on the latest retail developments and trends. Visiting other malls and competitors monitoring are a must.
• To take up additional responsibility given by Management from time to time.

Requirements

• Must have at least 3-5 years Advertising & Promotions working experience in shopping centre management and retail industry.
• A degree holder in Marketing, Advertising, Marketing Communications or equivalent fields.
• Must process a strong aptitude for strategic market planning (strategy, brief, plan, follow-up, both long and short term).
• Must process a strong analytical mindset to evaluate the market situation in order to develop an effective marketing plan and strategy.
• Must be able to manage and work with different agencies (media, creative, public relations or internet) to develop desired results for the Mall.
• Must process creative instincts and flairs to develop new ideas and innovative plan for the Mall.
• Must process a wide network of resources and technical know-how to complete relevant tasks. Must have excellent communication and interpersonal skills.
• Must be able and willing to work on odd-hours, weekends or public holidays when required.

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